The first step in optimizing your website for search engines is to set up an SEO silo structure. You can have several pages under one category, but each of them should have a distinct theme.
These sections should be linked to each other by internal links. This way, search engines can identify your site’s content and rank your site higher. You can also create supporting pages for each category, using the same keyword. Read Other Useful Content: How to Delete Google Reviews Posted by Others
The purpose of these supporting pages is to highlight the silo theme and help the search engines index your content.
After setting up the silo structure, you need to create several supporting pages under a single umbrella. These pages must all link to each other. The categories should also link to each other.
Additionally, the navigation list on each page should link to other pages within the silo. This is essential for increasing the relevance of each page.
Ideally, your content should be highly relevant to the topic at hand. If you do not know where to start, here are some guidelines to get you started:
The first step in setting up an SEO silo structure is to set up a category page and several supporting pages. These pages should link to each other. The supporting pages should also link to each other.
The navigation list can also contain links to other pages within the silo. The silo structure is critical for search engine optimization. It will improve the user experience and help your website rank higher for a variety of keywords.
A silo structure is an important part of optimizing for search engines. When your site is organized in this way, search engine algorithms will have a better understanding of how to find content.
When it comes to SEO, these factors will help your website rank high in search results. Developing a silo structure begins with identifying your core topics. From there, you can organize your navigation in the manner of those topics.
Similarly, you should create multiple subfolders and content sections to promote your various silos. Read Other Useful Content: How to add sitemap in blogger
A silo structure is a good practice for SEO. It makes it easier to find the content you need. A silo structure is a good way to ensure that your website is organized for search engines.
This will make your website stand out amongst competitors and boost your rankings. This is why you should ensure that your website has an SEO silo structure. The silo will make your website easy to navigate and more relevant.
What are the benefits of using Silos?
So why should you bother about implementing Silo architecture for your websites? Are there any benefits of using Silos in 2022? Yes, there are many which include the following.
Silos primarily helps you with 2 things, one is Information Architecture (IA), which is about organising your content in a better way to provide a better user experience (UX) and the other is SEO, which includes organising content the right way to provide better crawlability to search engine bots.
The #1 reason most bloggers and SEO experts implement Silo content structures on their websites is to improve their search rankings. Does Siloing help you with higher search rankings?
Yes, it certainly does. You’re organising your website contents in a nice way so search crawlers better understand what your site is all about so it helps them while ranking your pages.
Silos haven’t come up all of a sudden, in fact, they have been around the blogosphere for a long time now. Since the introduction of Google latest updates and Google inclination towards better UX, more and more bloggers are implementing Silos to improve their site’s SEO so they are evergreen.
How to Implement Silos On Your WordPress Website?
Now comes to the main question: how can you implement Silos on your website for building a better website architecture?
First things first. Find out your main Silos. For example, if you’re running a blog which mostly covers digital marketing, then your main Silo would be “Digital marketing”.
Now you need to define your categories under your topic (in our case, “digital marketing”) and these categories can be generally divided into;
- Email marketing
- Content marketing
- SEO
- Social media and so on
Once you’re done with the categories selection, you can further divide your categories into further subcategories (although it’s optional and not needed for every category). By dividing into subcategories, you’re creating a deep Silo structure which provides stronger power and more authority to build a properly organized website.
From the above example, let’s say you want to create subcategories for the main category “SEO”, it can be further divided into the following (this is an optional step);
- Paid ads (PPC ads)
- SEO plugins (where you can only cover SEO related plugins)
- Technical SEO (only technical aspects of SEO such as site audits, creating Silos and so on)
Are you getting it?
Once the above Silos are defined, now you can easily insert your new blog posts into appropriate categories for better Silo content structure.
If you want to increase your SEO rankings, you should also create a silo structure. For example, if you have a category with several subpages, you should internal link to that category page and then externally link to other pages in that category.
This will help you gain more links for your site and, in the end, increase your traffic. However, this will require the reinforcement of the silo structure on your website.
