Last year, activities in Ramadan were slow due to global pandemic preparedness. The tables put up to gather with relatives and loved ones were quieter than in past years.
However, with the ease of pandemic measures, it appears that gathering masses for the traditional Ramadan feasts will be easier this year. Individuals often consume and purchase more during the holy month of Ramadan, especially in Pakistan.
More than 1.9 billion Muslims live on the planet, and Ramadan is sacred for a large number of individuals around the world. Ramadan’s increased buying habits also mean that it’s a good time for online businesses to build genuine relationships with their customers.
The rise in people’s choice for online deals and offers came to the fore during Ramadan last year, owing to their changing and digitizing lifestyles. The same pattern is expected to continue into this year.
Shopping behavior during the month of Ramadan
Ramadan is a month that has a significant impact on customers’ daily life. The hours of people’s opinions such as sleeping, dining, and shopping are flexible to the dynamics of the era.
According to a Facebook study, Ramadan is the ideal time to receive the finest prices and promotions for 51% of respondents. Based on the same data, the Ramadan month is a time when the thrill of buying reaches its pinnacle.
Consumers start preparing their houses for their loved ones a few weeks before. In the first half of Ramadan, they conduct research on topics such as deciding what foods to prepare or purchasing new home décor items.
Tips to make a marketing campaign successful
During Ramadan, e-commerce firms may have numerous options to meet customers and generate sales through online platforms. The following suggestions may assist you in developing stronger and more unique Ramadan marketing for your company:
- Know your targeted audience
- Together, we’re stronger
- Campaigns designed for specific times of day
- Visual & social media content
- More time on mobile during Ramadan
- Offers & discounts
- As always, personalization
Know your targeted audience
Whether you’re a small business owner doing it on your own or hiring a digital marketing agency, you need to know your target audience. Also, as to how they act, and what their Ramadan behaviors are.
Perhaps, keep your dignity with them stable during the fasting month, and even target new clients in the right way during Ramadan.
So, those are still your consumers with their likes, dislikes, demographics, and language, but due to Ramadan fasting, they have slightly different habits and daily routines.
Together, we’re stronger
People’s yearning to come together with their families and loved ones are stronger than ever, while pandemic precautions have eclipsed previous years’ Ramadan celebrations and gatherings.
It’s critical to emphasize these smart behaviors for your audience while optimizing a campaign. Giving them more opportunities to interact with others will have a positive impact on your customers and show them how much your brand cares about them.
By taking advantage of specific and exciting opportunities available during Ramadan, you can develop successful relationships between your company and its customers.
Campaigns designed for specific times of day
Everyday habits vary during Ramadan. We rise early in the morning to pray and eat our first meal of the day. There are specific television shows and social events for individuals in Pakistan during these late-night hours.
According to Criteo’s data, sales at 4 a.m. during Ramadan are 17 percent higher than on a usual day. This demonstrates that when people are in the mood for their rituals, they are more inclined to shop online. These are the perfect times to run a Ramadan campaign with your online store.
Ramadan is primarily associated with values of introspection and community. For e-commerce firms to stand out in the market during this competitive time of year, creating Ramadan ads in accordance would be a wise move.
Using movies, gifs, and interesting subtitles to show off your goods in a fun and creative way can be an excellent approach to gaining attention.
Ramadan campaigns that encourage interaction may also help you emotionally connect with your audience. Experts who understand customer data and build the correct strategies are necessary to launch such ads for Ramadan.
More time on mobile during Ramadan
When compared to the previous month, Ramadan saw a 34% rise in sessions and a 63% increase in revenue events, according to statistics. Customers who purchase last-minute gifts and prepare for the Eid celebrations are at their peak level just before Eid.
Online retailers can predict similar behavior over the Ramadan month in 2022 and should build their marketing around these findings for greater sales and customer happiness.
Offers & discounts
People tend to spend more during Ramadan, especially with the convenience of internet shopping. Perhaps, adding a discount will make the purchase tempting.
Especially during the holy month’s final week, when research has shown that individuals are more engaged and buying. With a jump in real conversion rates to buy gifts for relatives and friends and take advantage of available discounts.
Take advantage of this period correctly with a professional Ramadan digital campaign. It will significantly increase your revenue and even convert followers to permanent clients. Isn’t that what we all desire?
As always, personalization
In today’s retail market, providing individualized experiences for customers is critical, and people want to feel extra special during special occasions like Ramadan.
According to Facebook’s Ramadan Report, consumers choose brands that deliver content that makes them feel noticed and represented.
Produce content that is empowering and honest. Marketers can communicate directly with customers by creating tailored and consumer localized content.
Conclusion
To conclude, this year’s Ramadan will be just as exciting for consumers as prior years’.
This exceptional occasion, which will be observed by a large portion of the world,
necessitates special precautions for brands preparing their online assets.
Every e-commerce firm should make it a priority to respond to customers’ requirements and provide a consistent experience. Several online stores in Pakistan provide deals and discounts in this holy month that consumers can avail of and enjoy!
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