Mobile Imaging Market: Overview
Diagnostic imaging technologies have made enormous strides on the back of advancements made in the medical science, changing requirements of healthcare industry, and the prevailing macroeconomic environments for investments in the healthcare infrastructure. Mobile imaging has grown in role for advancing the utilization of various diagnostic imaging modalities among the target population in various clinical and healthcare settings, driving the mobile imaging market.
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Mobile radiography services have steered the evolution of the mobile imaging market. In several health systems, mobile imaging has gained traction among the target population in nursing homes. The cost and quality concerns have led to the demand for healthcare services in such a setting, underpinning the adoption of mobile imaging.
The computed tomography (CT), ultrasonography, x-ray, and magnetic resonance imaging (MRI) are some of the key imaging modalities being demanded by customers in the mobile imaging market. Regulations by agencies notably in developed nations play a pivotal role in the deployment of safe and effective mobile imaging equipment in healthcare facilities. A rapidly aging population has been instrumental in propelling the prospects of the mobile imaging market.
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Mobile Imaging Market: Drivers, Current Growth Dynamics, Lucrative Avenues
The rapid penetration of internet-based technologies is a key driver for the evolution of mobile imaging market. Growing availability of mobile devices in the radiology specialty has been instrumental in improving palliative care. The integration of internet-of-things (IoT) with mobile imaging workflows has helped players in the market explore and utilize new value propositions. The trend will continue to open new avenues in the mobile imaging market.
Healthcare facilities especially hospitals have in recent years have strengthened their information systems to make room for the utilization of mobile imaging. In nursing homes, the demand has been substantial among elderly population.
Strides made in teleradiology has played a pivotal role in recent times to fuel the revenue prospects for various players in the mobile imaging market. Educating patients on how to leverage the benefits of teleradiology over the past few years in emerging economies have underpin the expansion avenues. The demand for mobile imaging in emergency setting is noticeable especially in countries with developed healthcare system. A key factor contributing to the demand has been growing number of patients being hospitalized for orthopedics and for patients in acute care. The latter cohort has been of especial interest as they are largely immobile and moving them to radiology centers might deteriorate their condition.
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Mobile Imaging Market: Competition Landscape and Key Developments
The worldwide prevalence of chronic diseases and cancer has spurred the prospects of commercializing of mobile imaging services. In case of cancers, the patients need constant staging and following, where an increased access to diagnostic imaging service is crucial. Systemic concerns have dissuaded hospitals in shifting their attention from fixed MRI and CT-scan equipment to mobile imaging devices. Of special note, the gap between the demand and availability is high among low-income patients and people in lower socioeconomic groups.
Overcoming these concerns have been pivotal in shaping the growth trajectories of the mobile imaging market. Collaborations between hospitals and healthcare companies have been instrumental to enrich the prospects of the mobile imaging market.
The recent launch of mobile mammography units by Siemens Healthineers in collaboration with Penn Medicine in North Philadelphia is a case in point. This will improve access to imaging at early stage of breast cancer. The unit is accredited by the American College of Radiology and offers 3D mammograms.
Various other initiatives have been undertaken by healthcare companies in emerging economies as well, thereby boosting the outlook of the mobile imaging market.
Some of the key players in the mobile imaging market are:
- Shared Medical Services
- TridentUSA Health Services
- Alliance HealthCare Services
- InHealth Group Ltd.
- Digirad Corporation
- Front Mobile Imaging
- Cobalt Health
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Mobile Imaging Market: Regional Landscape
North America mobile imaging market has been a prominent one, and has been generating substantial opportunities from the efforts by healthcare providers and healthcare institutions to boost patient’s access to diagnostic services. The adoption of new pricing strategies has helped improve the cost-effectiveness of mobile vis-à-vis fixed ones in all healthcare settings.
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