Ecommerce marketing has become highly competitive, and those who are successful in this space are the ones who know how to stand out from the crowd. Today, we’re going to go over some strategies that will help you increase traffic and sales for your ecommerce business. We’ll focus on how to incorporate search engine optimization (SEO), search engine marketing (SEM), email marketing, conversion rate optimization (CRO), content marketing, social media marketing, retargeting/remarketing, video marketing, and influencer marketing into an optimized eCommerce Marketing Strategy. Let’s get started!
1) Combining Promotions with Search Engine Optimization (SEO)
SEO is one of your top tools for getting traffic and conversions to your website, but SEO can only take you so far. Boosting sales through a unified multi-channel marketing approach means combining promotions with SEO and other inbound channels such as social media and email. The idea is simple: if you want your e-comm business to keep growing, you need to optimize your marketing efforts in a way that doesn’t just drive more traffic from search engines—you also need to make sure that when those people arrive at your site, they’re ready (and excited) to buy what you have on offer. Let’s look at some practical ways of doing and implementing eCommerce marketing strategy.
2) Repurposing Content Through Multimedia
Sometimes, your best option isn’t posting a new piece of content. In fact, it can be very worthwhile to turn old content into something new by converting it into different media forms like podcasts or short video clips. For example, an educational video can be used on YouTube as well as embedded into your business’s website. And taking a podcast you recorded and turning that into a transcribed resource can help drive additional traffic from people looking for more information on specific topics (and make it easier for people who don’t listen to podcasts in their spare time). This is one of those the more you have, the more opportunities you have situations—there are dozens of ways to repurpose even a single item of content if it has enough value.
3) Creating Reviews, Comparisons, and Lists
One of your biggest opportunities for leads and sales comes from creating review and comparison pages. Just like when you’re doing research online, people will always search for lists of items that have particular attributes. You can take advantage of these types of searches by providing valuable content that allows you to earn leads from each visitor. This can be as simple as creating a list, or as complex as creating a highly detailed report with all of your findings.
4) Applying Customer Retention Marketing Techniques
One of your first tasks as a business owner is to cultivate a loyal customer base. As consumers become more familiar with your brand, they’ll be more likely to seek out your products and services on their own accord. The best way to do that? Invest in quality content that keeps customers engaged, like newsletters and social media updates, so you can establish yourself as a credible source for buying advice. Use these channels as tools for encouraging repeat purchases by emphasizing discounts or coupon codes when you promote new sales and products.
5) Incorporating Influencer Outreach Into Your Campaigns
The term influencer is thrown around a lot in marketing. In theory, influencers are social media users who command big followings on platforms like Facebook, Instagram and YouTube — and whose posts tend to attract considerable attention from other social media users. Influencers are also generally well-connected individuals with access to lots of potential customers who trust their recommendations. So how can brands capitalize on these social media celebrities? By engaging them in paid partnerships for sponsored content campaigns that reflect their followers’ interests, that’s how. While still new territory for many businesses, it’s becoming increasingly important for ecommerce marketers to think about influencer outreach as part of their overall strategy — no matter what they’re selling.
6) Using Cross-Selling and Upselling Techniques
One powerful way to boost your conversion rate is by cross-selling and upselling your products. Cross-selling involves advertising complementary or add-on products alongside a customer’s initial purchase, whereas upselling encourages customers to buy more of a product that they already want in order to receive more value for their money. Both techniques are proven ways of boosting both your sales and customer satisfaction levels, and are particularly effective when deployed via email marketing campaigns or on your website’s shopping cart page itself.
7) Getting Better Customer Data into Targeted Leads
Collecting valuable customer data can be challenging for ecommerce businesses, especially in these early stages. Instead of having one general email address for customers, which may seem less targeted, start using a custom-generated pixel on your website and capture more useful information. Customers don’t have to opt-in or fill out any forms—you can keep them anonymous.
8) Utilizing Remarketing on All Channels
Remarketing has come a long way since its inception. It began as something that was simple and effective, but now it’s more sophisticated than ever. Google AdWords has a whole platform of tools that help you easily set up and integrate remarketing into your marketing strategy with just a few clicks of your mouse. However, many people still don’t take advantage of some really useful features that make it easier than ever to target potential customers on all types of devices.
9) Showcasing your Products on Product Listing Ads (PLAs)
While Google Shopping isn’t as established as other platforms, it can still prove beneficial for your business. As a basic overview, Product Listing Ads (PLAs) are ads that appear in Google Shopping results, often above or to the right of organic search results. PLAs consist of a title and image, and you have complete control over what products you want to advertise—you can pick different sizes and colors within each product line. According to one study by Criteo, 84% of eCommerce searches start on Amazon; if users know exactly what they’re looking for, it doesn’t make sense not to be where they start their search. You can take the trust in this eCommerce marketing strategy which is so helpful.
Conclusion
There are plenty of ways to find success online and offline, as long as you’re using data and testing along the way. Once you have a firm grasp on what does or doesn’t work for your business, it will be much easier to scale up and experience real growth. Remember that failure is always a learning opportunity, so give yourself permission to experiment with new ideas and keep trying until you succeed. If you want more eCommerce marketing strategy, check out our list of 101 Brilliant Digital Marketing Tips. You might also like our guide on growing your startup through content marketing. PixelCrayons is the We are the mostly-chosen eCommerce development company holding proven knowledge in eCommerce web design and web development. We have a team of experienced eCommerce developers who offer the best eCommerce development company services.
