What is the ideal internal link structure for an e-commerce site

Interlinking Structure for e-commerce website

Most individuals see other websites linking to their website when they think of link building. Internal linking for SEO is a crucial component of link building for both informative and e-commerce websites. Building internal links involve creating links between pages on your own website for e-commerce SEO.

 Your rankings may significantly improve if you handle this correctly using internal links and SEO strategies. When building your top e-commerce companies‘ websites, we must take many of these techniques into account for on-page SEO optimization. 

 Internal linking for SEO is the process of connecting sites with relevant material to other pages about the same topic. Search engines can now identify subjects, classify sites, and rank them appropriately. Planning and thinking must go into creating a successful internal link and SEO strategy. Don’t merely direct people to a page that uses that keyword term.

 The following 15 tips might be very helpful for developing an internal link for SEO for your top e-commerce companies’ websites. Now, keep in mind that establishing external links is still a significant component of SEO and that internal links shouldn’t take the place of links from other websites. Your rankings will rise, and your website will be ranked higher with both internal and external linking. 

15 tips to develop an internal linking for SEO of your top e-commerce companies’ websites 

1) In a site-wide menu, connect your most significant categories and product pages.

 A site-wide menu that links to the most significant product or category pages helps those pages’ internal authority grow.

 Additionally, it improves Google’s understanding of your site’s hierarchy. Technically, connecting a page from the complete site menu indicates to Google that the page is essential because it is linked from all of the site’s pages.

 Although this is excellent for SEO, take care not to overstuff your menu. In your menu, 5-7 dropdown lists are ideal. According to studies, this is the typical capacity of the human short-term memory. Your menu should ideally just include the most popular categories and product pages. The other pages can be reached via the “See more” section or links to other menu items. 

2) Add breadcrumbs to the websites for your classes and products.

 Breadcrumbs are the links at the top of a product or category page that connect the user experience to another page. 

 Long breadcrumbs not only aid in user navigation but also give Google a clear picture of the relationship between a set of classes, subcategories, and product sites. These links are a fantastic short-term success for eCommerce SEO and are also extremely clean for Google to move slowly and rapidly.

 The following long layout should use breadcrumbs instead of the Home > Product page since it gives Google more context:

 Home > Category > Products

Home > Category > Subcategory > Products 

 How to activate breadcrumbs on Shopify product web pages How to force breadcrumbs to appear on Magento

 Once breadcrumbs have been activated, they may be annotated with a breadcrumb schema so that search results can be shown. This gives Google special information about the layout and organization of your pages. 

3) Update category pages with links to subcategories

 Linking to subcategories makes it simpler for web crawlers and people to browse your website while also providing Google with more context about what your page is about. They can be included as text links at the top of the category page.  

4) Consider attribution links on product pages.

 Where breadcrumb links are currently not feasible, attribute links are a good substitute. If you already have breadcrumbs on your site, attribute links—also known as “deep links”—work nicely with them.

 Links to whatever characteristics the product may have may be put anywhere on the product page. The user is not required to follow the path of attribute links or breadcrumb links, which is one of their key contrasts. It is both a bestseller and a sales page. 

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5. Make sure your links can be crawled.

 Make sure the internal links can be crawled. Don’t paste as JavaScript or AJAX; rather, paste as a link. This is due to Google’s inability to crawl and monitor them, which renders them unnecessary. 

6) Add a section titled “Customers also bought” or “Customers also liked.” 

Internal links, such as the “You May Also Like” and “You Also Bought” modules on your product pages, make it simple to enhance the customer experience. 

7) Hyperlinks from product pages to blog posts and vice versa

 These are wonderful ways to link to specific product pages or category pages that might not be on the statewide menu if you have guides or blog entries about your website. Even so, it’s wise to take advantage of any opportunity to do so.

 Another strategy is to add links to the sites you want to be relevant by looking at which blogs have the most links. As they have external links pointing to the page, these internal links may be an effective strategy because they have higher authority. 

8) Effective anchor text

 Make sure your anchor text is strong as a short piece of advice for internal linking. The linked page’s context is expanded for Google as a result. Therefore, use specialized anchor language, such as “Shop Accent Chairs,” rather than the generic “More.” 

9) landing page for a brand 

 Making a branded landing page is a simple method to link to different categories, especially if your links contain branded keywords. A basic overview of the company, a list of its products, and connections to other sections of the website that provide similar goods from that brand are frequently included on this page. 

10) similar products

 The associated goods should also be shown to the visitor while they are on the product detail page. In addition to creating an internal connecting structure, this makes it simpler for search engines to index your goods. 

11) View items made by this brand 

For instance, if you’re looking at a detail page for smartphones, you could want to use text links to provide your visitors with a variety of recommendations. “Apple iPhone 14 Plus,” for instance. Other companies with comparable product offerings might also be listed. similar to a similar product, but with an even stronger “associated brand.” 

12) Featured items 

There should be a highlighted article someplace, whether you’re on the home page, category pages, or practically any other page on the website. Put your most sought-after and well-liked merchandise in these places. Remember that there is an anchor text or text link to the product that contains the keyword even if you only display product photos. 

13) create blogs and write articles  

The majority of website owners don’t want to spend their time doing this, even if it seems straightforward. Trust me; we are aware that it takes time, but it is beneficial. You may link to those items or pages from your blog post if you write about certain products or themes. 

14) Make a buyer’s guide 

You can introduce certain items and classify them in context with ease using these guidelines, which are a terrific source of premium content. It’s a perfect strategy. 

Looking at where your content is and linking from your keywords to your destination pages is the simplest technique to establish internal links. Please don’t be offended and take this into consideration as a site visitor. When keywords are correctly linked to sites of interest, they make them easier to explore from the standpoint of visitors. Users may now go straight from the material they are reading instead of seeking connections to that subject in the main menu, thanks to this feature. 


Hence, as we saw above, internal links allow visitors to go from one page of your website to another. Creating links from your home page to a category page and vice versa, With the exception of the XML sitemap. Is how Google crawls websites and discovers all of the items and pages. 

Internal link management may be changed to better serve users and boost conversion rates. 

Therefore, we conclude the best practices for using internal links on your e-commerce website to boost SEO and user experience have been gathered by us as you read above with the 14 useful tips, and we hope they will be useful for you.

Also, read – How to Create Branded Content on a Budget


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