Are you looking for the Detailed Explanation of Negative SEO? What is Negative SEO? Will it affect website traffic? Get the Experts advise.
Negative SEO is the act of using Black Hat SEO on other websites in order to get them penalized by Google. These activities may include knowingly building spammy, unnatural links to the site, content scraping, and even hacking the site.
Essentially, a competitor will use this to attack your traffic, in hopes of improving their own. A negative SEO attack is typically only detectable when a site’s rankings and incoming traffic drops.
In the past, negative SEO may have been as simple as hijacking your site with questionable banner ads. However, today’s this has become much more complex and sophisticated.
Types of Negative SEO
Building low-quality links at scale is perhaps the most common and unsophisticated type of negative SEO because it’s so easy and cheap to do. There are plenty of websites selling thousands of spammy backlinks for next to nothing.
- Link Farms and Spammy Backlinks
- Scrapped Content Duplicated Across the Web
- Hacked Websites and Malware Attacks
- Fake Reviews Across the Web
- Getting your site de-indexed (for example, hacking your robots.txt file)
The attacker creates a network of links on low-quality sites or known link farms to lower your site’s domain authority. Additionally, agents may use anchor text that includes your money keywords, or they may use other link text that Google would flag because it is against their Webmaster Guidelines.
If you suddenly receive backlinks in the comment section of older blogs with no relevance or traffic, someone might have placed them there maliciously. If it’s an SEO agency that placed the link and you paid for it, fire them immediately.
Scraping bots can download all of the data from your website in a matter of seconds. The scraper can use the gathered information on their own page to improve their on-page SEO via keywords, high-quality content, and even steal organic traffic.