Webmasters’ basic tasks and maintaining multiple websites

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Webmasters' basic tasks and maintaining multiple websites

With the active development of Internet technologies today, almost every business owner can start running their own website. Of course, this is not an easy, even difficult, painstaking work that requires a certain load of knowledge, skills, and abilities. Such a specialist as a webmaster possesses them.

At its core, a webmaster is a specialist who creates and manages a website. The main thing is not to confuse a webmaster and a web developer. While the latter deals specifically with the development of web applications and websites, the webmaster is responsible for completely different tasks.

webmaster is a specialist who creates and manages a website

The webmaster is a jack of all trades. This profession combines the functions of a designer, programmer, layout designer, system administrator, author, content manager and moderator. Also, this set may include the function of an SEO-promotion specialist. And in large companies, a webmaster competently distributes tasks to responsible specialists.

Webmasters and multi-website maintenance

Maintaining and running a single attractive, high-quality website can take a lot of time and resources, not to mention the creativity it takes to make a website great. And launching multiple websites multiplies the effort. Thus, webmasters need a lot of tools to keep everything under control, without critical errors and disruptions. The webmaster needs all websites for which he is responsible to be stable and always accessible to all users.

Therefore, the main task of the webmaster is to monitor the stability and availability of the website. In fact, this is a whole complex of measures for diagnosing various indicators of the website. And the webmaster must use all the capabilities of these tools to make sure that the website uptime is as close to 100% as possible, and the website itself is stable and loaded quickly.

Webmasters and multi-website maintenance

It is important to do this in all possible ways so that the website works as intended, and users can easily and quickly access it. When monitoring multiple websites, things get complicated. It’s just math. The more websites there are, the more effort the webmaster will have to put into monitoring them.

All websites that will be controlled by the webmaster can be of different directions and varying degrees of complexity. Therefore, very often the set of various tools necessary for monitoring a website is expanded so much that it becomes difficult to cope with it. Imagine that you have at least 3 websites to follow. Now remind yourself that in addition to the basic ones, there may be many more different checks and tests required. It will be an outstandingly hard and time-consuming task even for a well-built team of specialists.

Effective way to monitor multiple websites

Considering all of the above, it is very difficult to cope with even a basic set of website monitoring tools on your own. Of course, large companies can afford to do this with powerful automated monitoring systems. But usually such systems are configured to work with only one website. Therefore, a webmaster working with several websites is forced to look for ways to make it easier for himself. And it’s not as easy as it sounds.

The easiest way to simplify monitoring multiple websites at the same time is to use automated tools. For example, you can turn to HostTracker, a service designed to effectively monitor websites. This service is a set of tools for webmasters. And this toolkit performs every check and every test automatically according to the assigned schedule.

Webmasters and multi-website maintenance

The principle of this service is as follows: your websites and servers will be regularly checked for availability and operability (checks are carried out from all over the world), and in case of problems, you will be notified of problems. In addition, uptime statistics are collected for each website.

Compared to other website monitoring services, it has the most diverse set of tools for solving various monitoring tasks. It uses over 100 access points worldwide to provide the most complex monitoring sequences. And along with the aforementioned DNSBL checks, it also checks ISP based blacklists. And it can handle multiple websites with ease, no matter how complex they are.

Effective tool to be in touch with website status

In addition to powerful services and checks, HostTracker provides a useful notifications system. This system notifies the webmaster if something is wrong with the website, collects statistics after all tests and saves them. It keeps users updated on the status of the website 24/7. It sends alerts through various widely used instant messengers. Or, if the user is offline or out of reach, the system notifies about it via SMS or phone calls. Moreover, the webmaster can set a schedule for notifications and configure this system to send a minimum number of false alerts.

Effective tool to be in touch with website status

In addition, the webmaster can customize the opening hours for each communication medium. The system is also designed to send a minimum number of false alerts to the people in charge of the website. Thus, they will not get lost in the flow of information. And in case of serious problems, these people will find out about them as soon as possible.

Webmasters and handling Google Ads campaigns

Considering that Google services can also fail, every website owner always wants to be sure that there will be no overpayment. Moreover, if for some reason the website becomes unavailable, the Google Ads system completely blocks all its advertising campaigns. But that’s not the worst part.

How to automatically pause Google Ads campaign when your site gets down?

A large number of glitches and errors on a website connected to Ads go unnoticed by Google systems. And it places links to inaccessible websites in ad units, so users click on empty links. And even a short-term failure can stop an ad campaign for a long period. After all, even if the website owner is able to localize the problem in time, he will have to make a request to restore the subscription and wait for it to complete.

But the HostTracker toolkit includes a service that automatically checks the status of a website. And it manually pauses ad campaigns through the Ads API before Google takes any action. And as soon as the website returns to normal, the service will resume the campaign. This approach allows website owners to avoid serious financial losses, minimizes the consequences of disruptions and significantly reduces the burden on the webmaster or technical team.

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