Ways to Attract the Cheapest Possible Traffic

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Attract the Cheapest Possible internet Traffic

It is possible to increase the commercial efficiency of an Internet resource by significantly reducing its costs. The main ones are to attract the target audience. Accordingly, the task of the site owner should be to reduce the costs of getting high-quality traffic. Further, the most financially available or completely free sources will be presented, as well as their key features will be described.

We are talking about ways to attract traffic, in which transitions can cost 2-4. Let’s see how this is implemented in practice so that later you can carry out internet marketing from scratch even with a minimal budget.

Push notifications

These are pop-up messages that users see in their browsers or the alert bar on their smartphones. Often, such notifications convey important information indicating the publication of new content, ongoing promotions, updates, etc. However, some projects advertise other resources in push messages.

Such a promotion costs very little, but it is almost impossible to “catch” the target audience for it. The controlled parameters are:

  • geographic referencing;
  • operating system used;
  • specific types of devices.

The conversion rate for push messages is higher than for banners or teasers. The reason for this is their similarity to personalized mailings. Users are not yet immune to this ad format. However, they are less effective than targeted or contextual ads because they are displayed to virtually the entire audience without any kind of narrow segmentation.

Teaser advertisement on internet

Many are familiar with teasers. People often see bright image ads with small, impactful headlines. They are published on various infotainment portals and other resources. Users are ambivalent about this format since the placed blocks often contain content that is at odds with the name (clickbait headers).

The use of teasers is relevant for small and medium-sized businesses, whose representatives can significantly increase the flow of customers. However, in this case, as with push notifications, you need to take care of the quality of the placements. You can restrict the following settings:

  • keywords;
  • geolocation;
  • demographic characteristics.

However, this will not give the level of accuracy, as with targeting.

Classic banners are a somewhat outdated format that is rarely used. However, their effectiveness has remained at a fairly high level if the placement is supported by proper audience segmentation, content design, and image selection.

Fine-tuning the display for banner ads is also nearly impossible. You acquire space for its publication on a specific resource, where local users become the audience. Based on this, you need to delve into the subject matter of the site, selecting only relevant pages that will most closely match the content of the banner.

VK communities

Domestic companies resort to advertising in VKontakte groups much more often than in the case of using other social networks. The advertiser has the following options at his disposal:

  • collecting a subscriber base;
  • native product offer;
  • redirecting the audience to the site.

By posting, you cannot customize the audience. Everything happens in the same way as with banners. The result is seen by absolutely all users visiting the group, as well as current subscribers interacting with the news feed and the page of the community itself. Accordingly, you need to select thematic groups that will give you the volume of your target audience. When posting, you can request statistics from the community owners, and then collect data and conduct a comprehensive analysis.

Visit also here: skillful digital marketing agency

Axle boxes

Surprisingly, this format still exists. These are sites that allow users to earn money by performing various small tasks (viewing resources, responding to publications, subscribing to communities, etc.). Often, school children and people who first turn to the Internet as a tool for earning money are engaged in this kind of earnings.

It is enough to find such projects and place your resource in the surfing section. In this case, you will be guaranteed to view one of the pages for 3-30 seconds (based on the operating conditions of the service) every time the corresponding task is given to the user. However, one should not expect serious involvement in this case. Often, all actions by “employees” are performed automatically, so they do not pay attention to the pages they open.

You can minimize the number of bounces by setting the conditions. For example, the user should be offered to view the resource for 2-3 minutes with page transitions every 30-40 seconds. However, the reward for such a task will be increased.

Pricing policy is focused on the complexity of tasks generated for users. The simplest surfing – from 0.015 rubles, and more complex options that involve an improvement in the engagement rate – from 1 ruble. The most interesting platforms for the advertisers, in this case, are SeoFast, SocPublic, Ad Core.

Low-frequency contextual advertising

Placing CRs in search is a highly competitive traffic channel. The “trick” is that you need to minimize the cost of attracting leads (customers who perform targeted actions). Set up your campaign for low-frequency queries that yield no more than 50-100 impressions per month. It will take a lot of time to search and generate ads, but the price tag will drop to scanty values, since you will not have any competitors, and the price depends on their number.

In the case of Yandex. Direct, we are talking about the minimum rate of 0.3 rubles per click, and for the Google Ads, it will be approximately $ 0.01. This is the price tag that can be. Obtained with the correct selection of LF queries.

Turning to professionals

Naturally, all processes for promoting your own product and brand can be. Implemented without paying to outsource, but it is the specialists who will be able to minimize costs to the above values. Accordingly, it is beneficial to contact a specialized web development agency, where you can not only order website development but also transfer the marketing management to a team of responsible and competent craftsmen. The service price will directly depend on the volume of work performed. We wish you every success!

Also, read more:

The Ultimate Guide to Social Media Marketing

 

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