Magento is one of the most popular ecommerce platforms in the world, powering over 260,000 stores worldwide. If you’re considering using an ecommerce platform, Magento offers all the features you need to build and manage an online store and sell products to buyers around the world. With over 2,000 extensions developed by third parties to customize the platform and thousands of developers who know how to work with it.
Here are 10 of its best features that make it the best ecommerce platform available on the market today.
1. Analytics and Reporting
Magento has powerful and comprehensive reporting options to help you analyze, evaluate, and measure your online business performance. Using data compiled from Google Analytics and Magento’s built-in analytics platform, Magento users can compare trends across products and analyze data to find out what is driving profits. Then you can optimize your marketing spending to get better results at lower costs. These features are designed specifically for ecommerce businesses that rely on numbers as a primary decision-making tool.
2. Catalog Management
Magento boasts some of the best catalog management features in any ecommerce platform. From advanced search filters to a well-developed inventory management system, Magento helps you efficiently manage all aspects of your inventory and catalogs.
There are several key catalog management features that have contributed to Magento’s position as one of the most popular shopping cart platforms available today: Customers can easily search for products using several built-in filters , including brand, category, color and price range. They can also save their product searches as favorites and create custom reports on frequently purchased items or new arrivals. Another key feature is that products are organized into several catalogs that merchants can arrange by various criteria like brand name or number of units in stock.
These catalogs make it easier for customers to shop based on what they’re looking for without having to guess where an item may be located within your site structure or product page design.
Also read : Magento Commerce – Everything You Need to Know
3. Product Browsing
Magento is a robust e-commerce platform that provides your customers with a highly personalized shopping experience. Its state-of-the-art technologies offer you and your customers an impressive range of product browsing features. Product browsing gives your customers a better idea of what they are buying, thereby increasing their confidence in making a purchase and giving them an enjoyable shopping experience. Here are some of Magento’s advanced product browsing features.
4. Customer Accounts
Magento comes with a customizable customer account center, providing customers with secure access to their order history and activity. Not only can you customize which features your customers will have access to, but you can also send them automated emails based on actions that they take in their account—for example, if a customer orders something or marks an item as shipped. You can also create account-specific newsletters for your customer’s accounts. These personalized emails provide an excellent way of building long-term relationships with customers and ensuring brand loyalty.
5. Mobile Friendly
Magento has been engineered to ensure seamless browsing and checkout on every device, from smartphones to tablets. Regardless of whether you’re viewing your store on a smartphone or desktop, Magento’s technology provides cutting-edge capabilities for serving up tailored content that converts visitors into shoppers. Mobile Friendly Features of Magento include: Mobile responsive design that fits perfectly on any screen; A few extra taps needed for page navigation; Zoom-friendly images; Product thumbnail mobile view.
6. Payment & Shipping
Magento has multiple payment options that are fully integrated into its checkout process, making it easy for customers to find and use their preferred method of payment. Magento also allows you to accept a variety of international payments, meaning you can sell across borders without having to worry about local rules and regulations. Magento also enables real-time shipping, which means your customers will be able to see exactly how long it takes for orders to arrive at their door—and they’ll even receive tracking information.
7. Search Engine Optimization
Optimizing your site for search engines will increase traffic, and that increased traffic should translate into more sales. Magento has a unique Search Engine Optimization Feature that allows you to do keyword-targeted optimization on specific categories and products. The best part is that these changes are dynamic, so they’ll take effect without having to regenerate any code. One great feature of Magento’s SEO functionality is its automatic meta tag generation, which lets you control every aspect of how your product pages are displayed in SERPs. This includes things like product title, description, price and image alt text (for accessibility). With just a few clicks you can specify whether or not images should be displayed at all—this helps cut down on visual clutter when people aren’t likely to buy based solely on appearance.
8. Marketing and Promotional Tools
Promoting your business is crucial for any e-commerce venture. The more you can do to generate traffic and interest in your products and services, the better off you’ll be. Magento comes with a number of useful tools that help you attract more customers and optimize your marketing efforts for maximum impact.
Let’s take a look at some of these tools It has built-in SEO functionality: Magento understands that search engine optimization (SEO) is an important part of online marketing. As such, it offers built-in SEO features that make it easy to create high-quality content and get it ranked on search engines like Google. If you want even more control over SEO, there are also several third party extensions available on Magento Connect.
9. Custom Themes and Templates
Magento’s template engine allows you to use custom templates and themes with ease. Templates are highly customizable and easy to set up. Simply choose a theme and make adjustments as needed. You can even add functionality that allows your store to work within mobile devices (as well as tablets). This feature is available at no extra cost! A benefit of using Magento for e-commerce websites is its impressive level of customization. Its flexibility has made it an extremely popular choice among merchants who want their online stores to be uniquely designed, unlike any other online storefront out there.
10. 3rd Party Integrations
Magento’s robust ecosystem is its true killer feature. There are thousands of 3rd party integrations to make your life easier, from marketing, to shipping, to reporting—you name it, there’s an app for that. If you’re looking for a completely customized experience and seamless communication between all your software and employees, Magento is going to be hard to beat.
A lot of eCommerce platforms have third-party integration options. But Magento takes third-party integration to another level with their Marketplace . Here, developers can submit apps or extensions and merchants can choose which ones they want to use. This gives users complete control over what features they want in their eCommerce store – not just what one platform wants them to have. And if you’re concerned about security issues with these external applications , don’t worry: anyone who makes a submission goes through an approval process so that only quality apps get approved for use.
Conclusion
Magento is truly a great e-commerce platform. Given its capabilities, it is no surprise that many large businesses around the world have already built their storefronts on top of it. However, to enjoy all these features, you need to hire a Magento developer first. This way, you can make sure everything will be working correctly once your store goes live.
By hiring a Magento developer, you will make sure that your website features can work together in harmony to provide a smooth user experience for every customer. Your business is unique and there are no two businesses that are exactly alike. When it comes to choosing an e-commerce platform for your business, choose something that’s customized to fit your brand perfectly.
