Social Media Marketing Strategy To Promote Squid Game the world Over

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Morph

If you haven’t watched  Squid Game yet, you must have heard about the latest astounding Korean show that has massively captured the global social media. The fictional series has become the most successful show on Netflix. Through various social media platforms, Squid Game dominated more than 90 countries, and millions of people across Asia,  East, Southeast, and South Asia have watched this breathtaking  Korean show. As Netflix has expanded globally, they have invested heavily in the thriving Korean industry. Since its release, Squid Game has become the most popular non-English program on the streaming service. Surprisingly, 142 million viewers watched this astonishing  Korean drama on Netflix. Consequently, this Squid Game received the kind of publicity that most marketers dream of.

Squid Game has reached the charts on Netflix, it is also the noteworthiest show across other streaming platforms such as Amazon Prime Video, Disney+, HBO Max, Hulu, and Apple TV+. More fans are found on media sights, YouTube, Facebook, and social media chatter. Moreover, Squid Game has become a hit on TikTok as audiences watch TikTok videos to learn how to make Squid Game related-candy (a plot point in the show), and sell merchandise that’s inspired by the series, like Halloween costumes, throw pillows, and business cards. In South Korea, Squid Game is so highly-watched that a local Internet provider is suing Netflix to pay for it.

 

 

 

How Netflix Digital Marketing Strategy Contributed To  Squid Game’s success

For a decade, South Korean Tv studios were unable to attract a mass audience until Squid Game was successfully taken over by Netflix in 2019. Netflix Squid Game became successful due to its digital marketing strategy. It includes a wide variety of campaigns,  social media posts and commercials are quite remarkable, they attract more attention from the audience and bring more members. Watching Korean content on Netflix for non-Koreans has now become easier due to technological innovation. Netflix introduced a new translation program with the release of Kingdom that has improved the translation of Korean into other languages. The concept of the show though not unique has grabbed the attention of social media audiences. People outside Korea, especially from the US and UK watched the show in a foreign language. The brilliant storylines that show characters working with and against one another with millions in prize money on the line attracted the drama lovers. Each game brings some new twists that compelled people to watch the next game with sheer interest. This added to the show’s popularity and also created the demand to translate the Korean language into different foreign languages including English. Netflix’s translation of the hit series Squid Game from Korean into English with different subtitles or dubbing versions of the show.

Before making Korean content more readily available to overseas audiences, professional translators analyze the source content of the drama, understand the context, and consider the needs of the viewers who will be watching. Consequently, they create an immersive interpretation of the play that creates impressive and engaging storytelling. Superficial allegorical translation of the content enhanced Korean-style variations to the drama.  Non-Korean audiences can understand the richness of the original dialogue and key aspects of character development.

Netflix has expanded the boundary of improving marketing strategies that gradually led Squid Game to become one of the top most-watched dramas on Netflix and become a  streaming global phenomenon. It involves developing local content to build its subscription service in foreign domestic markets. This helped the south Korean creative industry to flourish globally, and simultaneously build the demand for Korean drama on social media platforms around the world.

“Our goal is to work with local creators to tell their story in a fascinating foreign language as authentically as possible. Half-dozen Korean shows have traveled around the world  that have captivated international audiences for decades.”

The marketing approach of Netflix is to improve the show’s scenes, lines, and character dynamics. Sentimental and melodramatic scenes by setting up Itaewon Station in Seoul pop-up sets. With the famous piggy bank and the iconic girl doll appearing in the first episode, the sets allowed visitors to play the games in the series to win prizes. The set appeared to be realistic, the invitees felt as if they were part of the show. Having captured the imagination of audiences, Netflix introduced tracksuits and created inspiring internet memes and Halloween costumes. A staircase colored in cotton candy pink and lime green, and soldiers dressed in magenta pink uniforms provided the best visual effects that attracted younger viewers.

 

Brands leveraging the Success of Squid Game

 

  • Semrush is an online visibility management platform that has utilized Squid Game in its social media marketing.

 

  • Airtel, a famous telecom company has targeted customers by using Squid Game in their advertisements. They are using Squid Games-themed Piggybank-shaped globe with bundles of cash to advertise its Recharge and Blow campaign with an N100 million grand prize.

 

  • People are fond of iconic honeycomb candy, a sugar-based cookie they watched in Squid Game. Pepsi shared a post on its social media featuring a honeycomb cookie with its logo’s shape.

 

  • RHB Banking Group launched a new squid game invitation card-themed limited edition credit design with the three iconic shapes (circle, triangle, and square). It is a brilliant marketing move to sell their credit cards.

 

  • Swiggy marketing campaigns are related to food. The online food delivery brand created a hilarious advert for their social media, using Squid Game’s iconic doll from the “green light, red light” game.

 

  • Dominos’ brilliant marketing gimmick used the Squid Game invitation card. It offered a discounted deal to customers on their favorite pizza by sending invitation cards inspired by Squid Game.

 

  • Heineken is a beer brand that made a simple and impressive advertisement using Squid Game. The brand placed its logo (Red Star) among the three other iconic shapes from Squid Game’s honeycomb shapes (circle, triangle, umbrella).

 

Notable Pop Singers Using Squid GameThemes In Their Sound Tracks

Over 5.1 million videos have been made by pop singers across the globe using that official sound, including remixes associated with the themes of Squid Game. Many popular singers have used the “Red Light, Green Light” sounds both in English and the original Korean in their soundtracks. South Korean pop band, Maytree has uploaded their versions of Squid Game’s music on TikTok and YouTube by using the noises of the laser-eyed giant doll in the Red Light Green Light game featured in the show The video has got over 200 million views on YouTube and TikTok.

Eka Gustiwana of Indonesia used Red Light Green Light (Remix). The chilling sound and beat turned the soundtrack into a funky dance anthem. Another pop singer Soner Karaca created  Remix by using Squid Game: Pink Soldiers.

Many UK Hip Hop singers were attracted by the Squid Game series. They depicted the modern capitalist society and other themes of the Squid Game series in their soundtracks. Alayi MacPepple – Jaja professionally known as Morph, is a UK pop music artist who got the idea to create his Rap music album based on the sequence of six sadistic survival games. He flipped the Squid Game themes into a spine-chilling mid-tempo rattletrap that created unique music.

 

Morph is a rapper and songwriter who has a natural talent and ability to encapsulate audiences both across the globe and in his native London. He made his musical debut as an artist in the hip-hop and rap genre in the year 2020. Many fandoms admired his unwavering freestyle skills along with powerful beats. Morph has come up with exquisite tracks like Ackee Freestyle’ which made him an astounding lyricist.  With his thrilling captivating voice, he has enthralled the audience by dishing out brilliant and lively tracks in eclectic genres.

The British rapper, Morph inspired by Squid Game created A soundtrack,  Morph – Beggars Can’t Be Choosers Remix. He was inspired by the story of the Old Man Who Always Wanted Gi-hun To Win. The old man was portrayed as a kind-hearted man dying from a brain tumor. Therefore, he decided to take part in the games and enjoy the nostalgia of his childhood games. As Morph was inspired by the old man’s character, he based his musical Track, ‘Beggars Can’t Be Choosers Remix on the story of the mastermind character. Morph imagined himself to be wearing the squid game tracksuit. Morph characterizing himself as a mastermind player, wanted to gain experience as Player 001.

The soundtrack of Morph depicts his inspiration from Squid Games, the dub, reggae, afro beats, drum, bass, and rap music modern are used as a source of entertainment and excitement for those who are fighting-to-the-death battles,  or people whose life is filled with pain,  suffering, and misery. To alleviate boredom, and suffering, in one’s life, he has created an amusing and whimsical soundtrack.

Morph’s musical track, Beggars Can’t Be Choosers Remix show his rapper and grime music style, rhythmic piano, double bass, brush drums, and tap dancing percussion that makes fans groove and provides a comforting feeling. Another important element of this soundtrack is that it was created in a home studio and shot in 8k as a single sequence performance.

The other Hot Rap Songs of Morph focus on other themes such as Red Light Green Light. The song features Morph dressed as the Front Man, playing Hunger Games’ to help people find their way out of debt.

UK rapper has fused his passion to promote the modern music landscape. Morph’s music videos have reached 100 million views on YouTube and are streamlined by different countries’ media platforms. Morph, using the biggest music streaming platform is yearning to promote Korean culture and KPOP music through his musical track.  By using the global digital media landscape, he aims to use UX to discover the new world of music. With his soundtrack,  he desires to create music with the influence of the Squid game in visual art that will build new transnational cultural connections with the world, spreading the love of love, compassion, and peace in the world.

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