The logo of a logistics company is its visual image and image. To show the advantages of cargo delivery, to interest consumers, and to strengthen their trust and loyalty. The logo must be cool and memorable. Now you won’t surprise anyone with logos depicting trucks and arrows. There are plenty of such options, and they all merge into one spot in the eyes of consumers. To stand out from the competition, you need a simple. But the effective and attractive brand name.
Ways to make a logistics company logo
Cargo transportation is primarily about speed, reliability, and stability. So it is better for a transport company to create a modern and energetic logo. Also, it is necessary to take into account the nuances of the work. And what impression you need to make on consumers.
Depending on the field of activity of the logistics company and the services it provides, the logo design may differ.
So, if we are talking about a company that transports goods over any distance to any country and deals with customs clearance, the “international” feature should be shown in the logo. Similarly, if the company is exclusively engaged in the transportation of cars and cooperates with manufacturing plants and car dealerships, or organizes the transportation of dangerous and toxic goods.
There are companies that provide a full range of services for the storage and transportation of any cargo anywhere in the world, and there are those that transport small loads within one country and are focused more on home relocation than on industrial needs. All these features are closely related to the needs of the audience and the pain that you will help them get rid of.
How to choose a design
It is important for a transport company to convey its idea and values to the consumer. The message is embedded in the logo with the help of various icons, thematic images, and color solutions. For example, if you want to reflect the speed of cargo delivery, companies often use arrows and clocks.
When transporting toxic goods, special symbols indicate danger (fire, exclamation mark, radiation icon, lightning, skull, etc.). Are most often placed in the logo and characteristic colors (red, yellow, orange) are used. When designing the logo of a logistics company, one should also take into account the fact that the sign will be applied to small objects and large vehicles, therefore it should be clear, equally readable in different sizes and perfectly visible from a long distance. And since the surface on which the logo is applied will not always be smooth, it is better to abandon the use of small details in the logo in order to avoid distortion. You can do this with the help of different icons, shapes, shades and design elements.
Icons are understandable in any language, they catch the eye, facilitate the perception of information and make the logo memorable. You can choose thematic images on special resources, but then there is no guarantee that a similar picture will not appear on the brand name of another company, or develop an icon specifically for your business. Then you will get a unique and emotional image.
Icons for transport companies should emphasize the speed of delivery, reliability, and responsibility of the company. These features can be conveyed using images of trucks, clear lines and arrows.
The logo of a logistics company can be made in any color that is associated with dynamics, technology and progress. As a rule, red, blue, orange, gray and black tones are used. But if you want to stand out, it’s worth considering other options and choosing unexpected color combinations. This technique is good in the absence of corporate style. If the company has corporate colors, then they should be used in the logo. In the logos of transport companies, it is better not to use pink and lilac shades, because they are associated with softness and femininity, and these are not the qualities that should be inherent in freight companies.
The most popular elements in this field are hands, lines and clocks. They reflect the direction of activity and advantages such as speed and dynamism.
When choosing a symbol, keep in mind the simplicity. Since the logo will be applied to different types of surfaces, it should be easy to read and look beautiful on all media.
There are plenty of logistics companies out there, so how do you go about creating a logo for one?
Choose a typeface
Familiarise yourself with your market
Logistics company logos
The corporate identity of a transport company is not magic, but the work of marketers. Logisticians are used to solving problems quickly and on time. They come up with the most incredible ways that ordinary people would not think of. Inspiration is needed in everything, including and logos, brand books. And company designs should convey a particle of this inspiration to people.