The global cosmetic packaging industry was valued at $ 24.86 billion in 2017 and is expected to reach $ 31.75 billion by 2023. Cosmetic packaging design is the basic need of today’s life.
There has been a shift towards customized packaging and smaller packaging that is portable and can be used on the go.
Minimalist and clean packaging is also popular. They give the product an elegant and premium look.
SM Custom packaging is providing the best custom packaging for small business.
Most cosmetic brands are increasingly using eco-friendly packaging. This ensures a positive brand image and reduces environmental threats.
E-commerce is also driving the cosmetics industry significantly. As a result, the packaging must be ready to ship and withstand the wear and tear associated with passing through multiple channels.
- market share of the cosmetics industry
- famous cosmetic brands
- type of cosmetics
- cosmetic packaging materials
- cosmetic packaging design tips
- examples of good cosmetic packaging
Materials Used For Cosmetic Packaging
Packaging plays a crucial role in the cosmetics industry. Attractive packaging can drive cosmetics sales.
Plastic is the most commonly used packaging material for cosmetics. Plastic polymers such as PVC, PET, polystyrene, etc.
Used for cosmetic packaging. Plastic packaging is flexible, lightweight, and economical.
It protects cosmetics from shocks and natural elements during transportation and storage and extends its shelf life.
The plastic is odorless and chemically resistant;
Therefore, it does not react with chemicals present in cosmetics and thus does not contaminate the product.
SM Custom packaging is also providing wholesale custom packaging.
Plastic can be used to create packaging of various shapes, sizes, and colors that make the packaging as a whole attractive and make the product stand out.
Glass has long been used for packaging cosmetic products.
Glass packaging provides a clean and aesthetic appearance. Glass provides transparency to the packaged product and allows customers to see the product from the outside.
Metals such as steel, tin, aluminum, etc., are used for packaging cosmetics. Aluminum storage containers are durable and provide excellent protection of the packaged product from damage and contamination.
Metal containers are also recyclable and therefore environmentally friendly. In addition, the metal packaging containers are highly resistant to moisture, UV, oxidation, etc.
And they protect cosmetics from such elements. Metal packaging containers are usually coated to prevent any chemical reaction or corrosion in contact with packaged cosmetics.
Metallic packaging provides excellent design and print compatibility. In addition, they give the packaging a premium and luxurious look.
Packaging Design Tips for Cosmetic Packaging
Some of the most important considerations when designing attractive cosmetic packaging are as follows:
Type of Packaging Material
The first important factor for adequate cosmetic packaging is choosing the type of material used for the packaging.
The packaging material must be such as to extend the shelf life of the product.
The packaging material must be chemically resistant and must not react with cosmetic chemicals that could otherwise contaminate the product.
This ensures that the cosmetic products remain safe to use and retain their original characteristics.
The packaging material must also be shockproof and robust enough to protect the packaged product from damage and contamination during transit.
The packaging material should add value to the product.
Ease of Use
The packaging of the cosmetic product should provide easy access for buyers.
Packaging should be ergonomic, convenient for daily use.
The packaging must be designed so that it is not too difficult to open and use the product.
This is more important for cosmetics intended for older customers, as they will find it tedious to open the packaging and use the product daily.
Cosmetics packaging should allow customers to use the product in the optimal amount and avoid wastage.
Cosmetics are expensive and must offer customers the flexibility to use them without loss.
Metal packaging containers are typically coated to prevent chemical reactions or corrosion when they come into touch with cosmetics.
Metallic packaging is extremely versatile in terms of design and printing. They also give the packaging a luxury and opulent appearance.
Clear and Honest Labeling
For cosmetics packaging, it is crucial to clearly and honestly disclose all ingredients and chemicals used in the manufacturing process.
Some users may be allergic to certain chemicals and may choose products accordingly.
The production date and expiry date must also be printed so that buyers can purchase the product.
Cosmetics and their uses are usually self-explanatory, but mentioning the service directions on the label will help consumers.
Labels should also be eye-catching and include impressive graphical illustrations that grab the consumer’s attention and help build brand awareness and recognition.
The current trend in cosmetic packaging is minimalistic design.
This design provides a clean and aesthetic look and a sense of sophisticated premium cosmetics.
The clean and minimal design is elegant, and that sets them apart from the competition.
Consumers are more likely to opt for a minimalist design over cluttered packaging. In addition, the color and font of the packaging should be consistent with the brand, which helps customers associate with the brand only from the packaging.
If any, the company logo and product logo must be embossed on the packaging, leading to brand building.
Some common types of containers used for packaging cosmetic products include sprayers, pumps, cans, tubes, droppers, cans, etc.
The choice of the ideal container type depends on the type of cosmetic product and its application.
Choosing a suitable container makes it easier to access the cosmetic product.
High viscosity lotions are packaged in pumps, making them easy for customers to use in their daily life.
Labels should also be appealing to the eye and incorporate eye-catching graphical representations that draw attention to the brand and aid in brand recognition.
By all of this information, one question comes into mind. How to design packaging for cosmetics?
Pure Cosmetics uses minimalist designs and standardized fonts and illustrations for its packaging.
The packaging looks clean, simple and effectively builds brand awareness. The combination of black and white gives the packaging a premium look.
The packaging for all of their beauty products is shared, making it easier for consumers to identify and associate with the brand in the long term.