eCommerce business is booming in the market at a rapid pace, especially after the pandemic. Since the CoV19 epidemic has hit the world, online commerce has skyrocketed. There aren’t any warning indicators that the eCommerce market will be slowing down anytime soon. As per Statista Report, E-commerce retail sales reached about $4.9 trillion in the United States in 2021. Over the next four years, the number of eCommerce Website Development systems is expected to climb by 50%, reaching over $7.4 trillion by 2025.
This continuous growth of eCommerce businesses has raised market competition and people started looking for the best eCommerce platform for development. Now every business owner is looking to build the best eCommerce platform with advanced features by using the best platform. There are several options available out there, but it’s hard to say that the best platform or CMS for eCommerce will be the right choice.
You’ll need a robust eCommerce platform if you want to launch a brand-new online store or take your existing business global. Keep in mind that not all eCommerce platforms are created equal while you look for a comprehensive one. All-in-one website builders are only one example of the many types of software out there.
- To those who supply email services.
- Cart-building programs for online stores.
- Additional components, such as a plug-in.
Now the question is, how do you figure out which eCommerce platform is best for your business? Well, that depends on the needs and requirements of your business. To give you ease We have listed some of the crucial factors that help you to choose the best eCommerce platform for your business.
Let’s get started
Ways To Choose The Best eCommerce Platform
1. Mobile Friendly
People’s reliance on smartphones has risen to the level where it makes sense for your online shop to be optimized for mobile use. Remember that most of your clients will make transactions via mobile devices. For mobile device purchases to go smoothly, your e-Commerce platform must be mobile-friendly. Shopify is one e-commerce platform that caters to mobile users by default. On some online marketplaces, this service comes at an extra cost. In addition, the ability to access the store from your mobile device is more important.
2. SEO Friendly
Your e-commerce platform must be favorable toward SEO (Search Engine Optimization). Your clients will have an easier time locating your online shop. In addition, it makes it easier to add information that will be indexed by Google and placed in the highest possible positions in the search results. Additionally, you can customize your items, categories, and much more. Because of the customization, they can now be located quickly and easily on any browser.
3. Secure
Online stores should have to follow specific rules. These rules make sure that you and your customers can use them safely. The transactions are a big part of this security. Guidelines and protocols must be followed when a transaction is made online. Some good things to have in place to gain a customer’s trust is
- Privacy
It prevents the information from being shared with businesses that are not directly involved.
- Integrity
The customer’s information is kept private and unchanged and is not shared with third parties.
- Authentication
Evidence demonstrating the authenticity of both the buyer and the seller. At the time of purchase, your client gives identification.
- Non-repudiation
The buyer sees the deal through to its completion after having initiated it.
4. Get a Domain/ Webhosting
You ought to have little difficulty acquiring your website domain name and eCommerce web hosting. Shared hosting, virtual private server hosting, dedicated hosting, and free hosting are the four primary categories of web hosting services. Your website’s traffic should determine your choice of hosting service.
Remember that selecting the appropriate hosting for your website is essential if you want it to run correctly and carry out all the functions you wish for your clients or consumers. You should select a domain name that is simple to remember and does an excellent job of conveying the nature of your business.
5. Page speed & performance
Time is money in the world of eCommerce, where every second counts. Orders are lost to faster websites. Having a slow website will make your business look unprofessional. Customers who aren’t satisfied will hunt for alternatives. As the numbers reveal, people will continue to buy from your rivals even when you’re no longer in business.
To expand your client, you must expend significant time and resources. They will become disenchanted when they click through to your store if your website is slow to load. You have lost a potential customer and the money you would have made from the sale. In addition, Google has stated that site speed is essential for both desktop and mobile. Thus a slow website can cause your search engine rankings to drop and cost you customers and sales daily.
6. Customer Support
There is no such thing as a perfect website that is accessible online. Things might go haywire if an unauthorized upgrade to the platform or plugin is installed. The internal IT staff at your company wishes to address difficulties with some help from the platform support team, but there may not be a support team available. The repeated mistakes will cause a significant loss of time and divert resources away from the firm’s development. Because you, as a store owner, want to promptly remedy any interruptions and delays at the earliest possible time, so expedited customer assistance is a crucial component of a successful business.
7. Supports Multiple Selling Channels
You need to find a platform that enables you to sell products or services across several different selling channels, such as Facebook Messenger, Instagram, and Amazon, in addition to any other media available. There is a wide selection of multi-channel eCommerce systems available. However, Shopify, WooCommerce, BigCommerce, and PrestaShop are some of the more widely used ones. These systems make it possible for you to exercise centralized control over the information relating to your inventory, which in turn helps you develop a greater variety of selling options in online marketplaces and boosts the cash you generate from such markets.
8. Integrations
E-commerce necessitates a particular set of tools and resources, all of which can be found within an eCommerce platform. Integrations and plugins must be introduced to a platform to provide specific critical functionalities. These essential functionalities include tax calculators, payment gateways, accounting, email marketing tools, shipping apps, etc.
You will come across a collection of crucial integrations and plugins that are standard for all eCommerce systems. You should prefer a platform that not only supports the integrations and plugins that are relevant to your company but also has an active community that continually works to improve the platform and handle any difficulties.
9. Price
When choosing a specific platform for your eCommerce business, pricing is one of the most crucial factors. The cost of an eCommerce platform is determined by several elements, including design, setup configuration, whether the medium is self-hosted or hosted, individualized development and maintenance, and so on.
It would be in your best interest to examine the costs of various eCommerce platforms in light of the benefits and drawbacks of each option. If you are aware of the advantages and disadvantages, you will be able to select the right platform suited to your spending limits rapidly.
Wrapping Up
No single platform can meet the needs of every eCommerce business. Instead, you need to find the one that works best for you. The “best” platform for you will be the one that meets your specific needs, such as more payment options, the ability to drop shipping, real-time inventory management, or an easy-to-use interface. With the above things in mind, you should try each platform for free to see if it meets your needs. Don’t make a decision too quickly. But if you don’t want to waste time analyzing, you should go with eCommerce development services as they are professionals and can suggest the best platform by considering your requirements.
