Explainer video production services perks

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best animated corporate videos

Take full advantage of explainer video production services by putting your best effort forward with whiteboard and cartoon animation movies and making a great first impression!

 

  1. It appeals to those who are pressed for time (especially executives)

There’s a lot of disagreement over whether text or video is preferable for occupied individuals. And, while written content has been there for a long time and has clear benefits, do you wonder why videos have a better chance of winning?

Because the individuals who are too busy to read have already spoken, and the vast majority of them indicated they would much rather watch something than read! According to Forbes’ “Films in the C-Suite” survey, 80 percent of executives view business-related animations at least once a week, and 59 percent prefer video over text.

So, if you’re selling to professionals who may not have a lot of spare time, go ahead and pop the cork! You can’t really go wrong with explainer video production services like a whiteboard as well as a cartoon animation video, right?

How to make use of it:

There’s a simple method to get started if you sell to busy executives but don’t utilise a lot of video material. Repurpose your finest text-based content into a film that you can share with your target audience.

You’ll not only get more interest from the business professionals you’re attempting to sell to, but you’ll also cut down on the length of time it takes to introduce them to your proposal.

What was formerly a 30-minute sales call or a 10-page promotional white paper may now be reduced to a 2-3 minutes whiteboard and cartoon animation movie with the help of explainer video production services, making it even more successful.

Don’t you think it’s a wonderful deal?

 

  1. It attracts a larger number of viewers than you may expect.

Most marketers assume that just a small percentage of consumers view their films, due to the widespread belief that most consumers “tune out” and tap away after 10 seconds. The true numbers, on the other hand, are far less frightening!

65 percent of viewers watch over three-quarters of product videos, as per Invodo (quoted here by Tubular Insights). It pokes a hole in the widely held belief that “contemporary people are less observant than goldfish.” don’t you think so? 

What do you realize, people are still interested in the topics that matter to them!

How to make use of it:

So, your audience retention is far higher than you anticipated – what’s next? It really doesn’t mean you can sit back and rest, take comfort in the fact that the vast majority of your viewers will watch the latter third of your films.

Even so, you’ll want to make absolutely sure that your video material is as successful as possible. Here’s how to do it:

To avoid the potential drop-off that occurs in the first ten seconds and up to the very first minute, create a convincing, attention-grabbing start for your video. Check out some animated videos for some ideas.

Work to pique the viewer’s attention between the halfway and three-quarter marks in your video. You may accomplish it in a range of methods, like overcoming an obstacle, providing a spectacular customer testimonial, noting some remarkable results from utilising your services, and so on. Give so many more people as possible a compelling reason to watch the entire thing.

  1. A poor viewing experience may completely destroy it.

So, keep in mind how we stated earlier that almost three-quarters of your audience will watch your video if you use explainer video production services? This statistic does not always remain true, even if your video content is fantastic.

This is why: According to statistics, four out of five individuals will quit watching if the video does not load quickly or stalls while loading.

You do the calculation if it hangs more than once.

Poor download speeds are quite prevalent, and they seem to be the most common reason for viewership loss. If you ever want to witness the impact in action, watch some esports or any other successful livestreaming event — then pay attention to what happens when the broadcast stops or goes down. Thousands of viewers vanish in the blink of an eye.

Consider what would happen if something happened to your video material. Doesn’t the fact that it’s not instant make things any better?

How to make use of it:

If your video’s retention and engagement are low, don’t put it down to the content. Instead, consider the following:

“Does the loading time seem adequate?” If it takes more than 4 seconds,

The majority of viewers will not even begin to watch.

“Can you tell me whether the playback is smooth? Is the video lagging?” “Buffering” is a nasty word for most viewers. Even a 3-second pause in playing might cause them to depart.

Aside from the loading times, there are a slew of other things you can do to ensure a smooth watching experience. If you’re interested, we published a whole piece on it, which you can read here.

 

  1. It allows you to work with customers from all around the world.

If you own a large, lucrative company, you will eventually contemplate expanding internationally. Reaching a worldwide audience has never been simpler than with explainer video production services. Much simpler than with text-based or audio-based material!

For example, 80 percent of video views on YouTube, the world’s second-largest search engine, originate from countries other than the United States.

You should take this into consideration in the future if you wish to break out of your national market. If you currently have a large foreign clientele, you should have begun using explainer video production services at least two years ago. But this is the second-best moment!

How to make use of it:

Whiteboard and cartoon animation video is naturally more suited for a worldwide audience for the same reasons that make it more memorable. It’s very approachable to audiences that aren’t native English speakers, thanks to the blend of images and narrative.

 

If after reading this blog you are interested in availing explainer video production services as well then contact the faster than the fastest experts at EZ! 

Read more: presentation specialist

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