Everything you need to know about Marketing Automation Myths

0
364
marketing automation

Marketers have plenty of things to do, so they can’t keep on doing repetitive tasks. As they have bigger fish to fry. If that is so, who is going to handle the monotonous work? After all, such tasks should be done too. They need automation software of marketing that not only aids the user to complete operation but is also advanced enough to soar productivity. 

But the research says currently several organizations have spread the Marketing automation myths. The result is that small industries have stopped investing in these automation tools. Are you one of those who are filled with lots of myths? Yes? Then you must read this article thoroughly to gain proper knowledge. 

Let’s start with the definition:

What is Marketing Automation?

The easiest way to nurture the right prospect is through Marketing automation that shares personalized content. The software is perfect to keep all repetitive tasks under their control. 

We have a complete list where this automation of Marketing could help you:

  1. Lead nurturing
  2. Management activities
  3. Email marketing
  4. Social Media Marketing

Bonus: Currently, 51% of organizations are using this automation technology of Marketing. 

           “14.5% of Sales Productivity boost up via automation marketing tool”

All Myths of Automation in Marketing tasks to know

  • Research says people believe that automation in marketing is only applicable for email marketing. It means if you are doing your email marketing task for your business then only you need to adapt the Marketing Automation software. 

We would say it is one of the dangerous myths you need to avoid. Because when you realize that automation in marketing has tons of benefits then you would believe that it is not suitable only for email marketing work. The tool can handle all your channels and will definitely save your time and money. 

  • Second, the most trending these days is: This automation tool of Marketing needs hefty income. Let us clear you here that there are some ultimate tools of automation marketing that are Free of cost and loaded with superfine features. 

Plus some are paid and give outstanding benefits to all business sizes. It all depends on the business need to choose according to their requirement or tasks they get from the client. So, better not to stop anyone from business growth. 

  • Moving on to the third myth: It solves all your Marketing problems faster. The tool is an exceptional choice to boost up your marketing work. But it doesn’t mean all your problems will be fixed. First, you need to be trained for this. 

You must understand how to operate this tool to handle the task of marketing. The skilled professional can only handle this tool. It’s not like once purchase and all your work will be done by this software. Hope you understand the importance of automation tools for marketing now. 

  • The software is built only to assist the business Marketing team. If we are not wrong then you all assume that the tool is for the Marketing team. Right? Please stop this misconception and understand the reality that it is beneficial for the Sales team too. 

The task to qualify leads is under the marketing team now. The tool of automation aids the sales team to take follow-up of important prospects. The sales team can also take the overview of activities and the content areas where to engage. 

LEAVE A REPLY

Please enter your comment!
Please enter your name here