ECommerce Automation: Tools, Benefits, and Why You Need It

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Have you heard of eCommerce automation? Is it even worth it? This guide covers everything you need to know about eCommerce automation including the benefits, tools and how to implement them into your workflow. We’ll also go over what you need to automate and what you shouldn’t automate in your business so that you can avoid the most common mistakes made by other online retailers looking to improve their operations.

What is eCommerce Automation?
eCommerce automation can be defined as a system for increasing sales of your e-commerce business. When your business is automated you have less work to do with tasks that are monotonous and repetitious. A good eCommerce development company will help you manage your inventory, shipping process, orders and returns efficiently. The benefits of these processes done with an automated system is immense including time saved (money), order accuracy (reduced returns) increased sales numbers.

How Does it Help You?
To many business owners, eCommerce systems seem like a hassle that they don’t need. Many avoid it because they can’t afford to hire an eCommerce development company or simply do not want to invest in something as important as their website. With all of these misconceptions about eCommerce automation technologies like Magento or Shopify, there are still plenty of benefits for merchants looking to make their life easier and more profitable through automation tools.

When do you need it?
If you’re starting an eCommerce business, you need to automate your ordering process so that orders can be processed quickly and accurately. This will benefit your customers (they won’t have to wait long for a purchase) as well as your company (you’ll save on man-hours). In addition, it makes sense to hire an eCommerce development company rather than try to do it yourself. Ecommerce is complicated enough without having to worry about programming issues—and if you don’t know what you’re doing, you could end up spending even more time trying to fix problems than if you had just hired someone in the first place.

Where can you start?
The easiest way to start is by hiring eCommerce developers. Developers are able to create online stores with pre-defined APIs in a shorter amount of time than it would take if you had to code your own site. The benefits of using an eCommerce platform are numerous including pre-made functionalities that you can tweak as needed, easy to use interfaces that make it easy for your business partners or customers (whichever applies) to complete transactions, and consistency between all sites using a certain system.

What are the benefits of automation?
Ecommerce automation software allows small business owners to do what they do best—focus on their customers’ needs. Instead of juggling sales with managing inventory, marketing campaigns with shipping orders, ecommerce automation software allows businesses to focus on growing their business while automating various tasks that used to take up valuable time. In some cases, these tools can even be utilized by small businesses with only one or two employees; larger companies might find that investing in ecommerce automation software is more cost-effective than hiring additional staff members.

How much does it cost?
Price is an important consideration when shopping for eCommerce automation software. Fortunately, there are many programs with a range of pricing options. Shopify’s Shopify Plus is one of them—it starts at $2,000 per month. Bigcommerce plans start at $29 per month while WooCommerce starts at $79 (there are four tiers total). Magento is a bit more expensive than other platforms ($499-$5,000 per month) but it’s designed to handle large-scale stores.

What automation tools are available to use?
Looking for a way to manage your business without having to manually complete tasks? Ecommerce automation tools can make life much easier for you and your employees. Here are a few popular options available today. If you’re using Shopify, there’s an entire app store filled with tools that will help run your eCommerce business more efficiently. These apps range from order management software to customer service solutions. Many of these apps offer free trials or freemium pricing plans so it’s easy to get started with little risk involved. For those who don’t use Shopify but have WooCommerce or Magento, there are other solutions like Beeketing and Agorapulse that offer similar functionality for free! Finally, if you’re looking for some of the more enterprise-level solutions then take a look at Salesforce’s Pardot or Oracle’s Eloqua.

Conclusion
There are quite a few eCommerce automation tools on the market. When it comes to choosing an automation tool, eCommerce stores should focus on looking for four key features. First, they should be able to import products from your existing store. Second, you want them to have inventory monitoring features so that you know when to order more products from your suppliers.

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