Digital marketing: Everything you need to know

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digital marketing

Digital marketing encompasses everything you do with internet marketing. So don’t just think of Google Ads, but also search engine optimization, Facebook for companies, LinkedIn, and of course a website. But also look at what your message is and how you can best sell it. The articles below are about the latter.

 Do you want to do digital marketing yourself or outsource it?

To answer this question, a number of things are important. First of all, of course, the size of your company. The bigger you are, the greater the chance that you can do it better yourself with your own marketing department. But also the content of your digital marketing strategy. How important is an online presence to you?

Which type of marketer does this include?  But imagine before you outsource everything:

How do you choose the right marketing agency?

If you already have a digital marketing agency there, test it. Look at he’s not swindling you like so often.  What should I keep in mind? Anyway, apart from the question of who is going to do digital marketing, there is of course the question of what needs to be done. We publish weekly on these types of matters. Consider, for example, often underestimated themes such as email marketing, conversion optimization, and inbound marketing.

But also cover more well-known themes, such as designing a landing page, designing the sales funnel, and marketing automation.  Digital marketing: comprehensive and fun It is clear that we are a fan of digital marketing. But we believe that every entrepreneur should be. Because digital marketing is not only indispensable but also a lot of fun. Everything you do is aimed at making you even more successful as an entrepreneur.

And everything you do is measurable; you can always see after the comma what you are doing and whether it works. Whether you are acquiring leads or crying to improve your B2B marketing. Cool right?

Digital marketing encompasses everything you do with internet marketing.

So don’t just think of Google Ads, but also search engine optimization, Facebook for companies, LinkedIn and of course a website. But also look at what your message is and how you can best sell it. The articles below are about the latter.  Doing or outsourcing digital marketing yourself? To answer this question, a number of things are important.

 First of all, of course, the size of your company.

The bigger you are, the greater the chance that you can do it better yourself with your own marketing department. But also the content of your digital marketing strategy. How important is an online presence to you? Which type of marketer does this include?  But imagine before you outsource everything: how do you choose the right marketing agency? If you already have a digital marketing agency there, test it. Look at he’s not swindling you like so often.

Conclusion

What should I keep in mind? Anyway, apart from the question of who is going to do digital marketing, there is of course the question of what needs to be done. We publish weekly on these types of matters. Consider, for example, often underestimated themes such as email marketing, conversion optimization, and inbound marketing. But also cover more well-known themes, such as designing a landing page, designing the sales funnel, and marketing automation.

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