Marketers will need to adapt to the changing marketing landscape to stay on top of the competition, especially since the trends constantly change according to advances in technology and customer behavior. Right now, many people are using their phones to search for things they need through voice searches instead of standard keyword-based Google searches.
Arguably, value-driven searches are overtaking keyword-based searches mainly because of the rise of voice searches and shifts in customer search intent. Customer retention and increased engagement are more important than ever, and the following content marketing trends reflect this.
- Using interactive content
- Optimizing content for voice search
- Using infographics
- Empathic marketing
Social media marketers will have more experience with interactive content, so businesses that lack experienced marketers should outsource social media management. Outsourcing social media can help brands become visible on different social media platforms and potentially supplement existing digital marketing campaigns. This is because social media marketers likely have more ideas to integrate interactive content into the brand’s website itself.
Because more and more people are using voice searches, marketers must adjust and focus on value-driven content instead of keyword-focused ones. While keyword searches are still popular worldwide, marketers should not ignore the rise of voice searches. While it can be hard to adjust since voice searches are different from standard keyword-based Google searches.
Another important thing to consider is using infographics in either existing or new content. This is important because infographics are more attractive to people, and marketers can have an easier time sharing them through social media. Plain text contents are no longer effective, and marketers should ensure that their old and upcoming content is well-optimized with infographics as it can improve SEO value.
Adapting to meet the trends mentioned above is vital to ensure that brands remain visible on their respective platforms. One more trend to consider is empathic marketing, which marketers can learn more about this through this infographic by Digital Marketing Philippines. Through further reading, one can also be convinced to outsource social media to experienced social media marketers as they have more experience adapting to the abovementioned trends.
