Build a Powerful Food Delivery App – Know Zomato’s Success Story

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Build a Powerful Food Delivery App – Know Zomato’s Success Story

Food delivery businesses have become a flourishing empire today. This is courtesy of the presence of online food ordering and online food delivery apps. According to Business of Apps, the solution will revolutionize the industry and be responsible for the revenues to become 320 billion dollars by 2029.

If you visit the iOS or Android marketplaces, you will come across apps that allow seamless food delivery services like Swiggy, UberEats, and Zomato, to name a few. Here, we will discuss about Zomato and its popularity.

As you read the article, you will gain insight into the factors that have been responsible for the popularity of this online food delivery app growing at such a skyrocketing pace. This is by knowing the business model the food delivery giant embraced. These are responsible for new businesses taking advantage of online food delivery app development services. This is to produce a powerful food delivery empire.

Let us know about this popular food delivery giant in the lines below. It will help you gauge its nature of popularity.

Introducing You to Zomato

Check out the timeline below to see the brief history of Zomato.

  • 2008: Foodiebay was founded
  • 2010: Seed round of funding & rebranding as Zomato
  • 2012: Developed International Space
  • 2015: Launched Food Delivery Service
  • 2017: Launched Zomato Gold
  • 2018: Launched Hyperpure
  • 2019: Launched Zomaland
  • 2020: Acquired UberEats
  • 2021: Turn 13& IPO Launch

Through the timeline above, you can gain insight into the longevity of this food delivery app. Do you know why it is popular?

Check them out in the lines below to understand the reasons why.

Reasons for Popularity of Zomato

Easy to Operate

Zomato is extremely easy to use. All it demands is that the users visit the online food ordering app and add their location details. Upon performing the step, they would get a list of restaurants nearby. The user can place a tap to select the restaurant from the list.

On typing, they get a list of restaurants providing the meal. They can now place the order upon adding the meal or meals to the cart and choosing a mode of payment from the different payment options available. The order acceptance and confirmation take place by the restaurant. The restaurant gets aligned together to prepare the meal. The pickup request gets shared with the delivery driver. On receiving this request, they (delivery drivers) reach the restaurant, pick up the meal, and embark on the journey to deliver the order.

Note – The user remains aware throughout the different stages of delivery.

Its Distinctive Yet Unique Business Model

If we have to break down the factors that make Zomato unique is the attractive discounts they offer to consumers. This is something if analyzed from a business perspective may not be profitable.

Look at the image below to understand the different ways through which the food delivery giant earns revenues

Image Source – elluminatiinc.com

Assuring quick food delivery for customers at their doorstep saves them from the pains of waiting for long hours for their meal. Used by countries like UAE, Sri Lanka, Qatar, UK, Philippines, South Africa, Brazil, etc., the app has helped restaurant owners to grow online visibility.

Thanks to the app, and website panel of the food delivery giant, the food delivery joints get the flexibility to reach out to their customers in a reasonably better way. This is followed by allowing customers to obtain flexibility in getting quick home delivery of their meals, saving them from the pains of waiting for meals. It is easy to access information related to restaurants and reviews. This helps customers in making the right choice concerning the place ideal for placing food orders.

Different Customer Segments

Three segments- users, the delivery drivers, and local restaurants. Each benefit in different ways through using their services.

How?

  • Users obtain flexibility to get a peek into restaurants nearby them, order meals seamlessly, and receive doorstep delivery.
  • Local restaurant owners to build visibility online and promote menus. This is to entice customers.
  • Delivery providers get access to job opportunities of providing delivery services and earning well through it.

Apart from the reasons mentioned above, others responsible for its popularity growing are-

  • Focusing on the QAAA model that delves deep into offering different customer segments quality and accessibility, the services of Zomato are unique.
  • Driven towards providing affordable food delivery services with zero compromises on quality
  • Allows customers to easily make informed choices ensuring they are as readable as possible.

Looking at these factors above, you can gain insight into the factors responsible for Zomato becoming the customer’s preferred choice for ordering meals and getting them delivered to their doorstep.

Now we will reflect on strategies that the food delivery giant uses to earn revenue. This is an important area to focus on. It helps to gain knowledge on the techniques they adopt to generate considerable profits.

Zomato Revenue Model

Zomato started its journey toward making food delivery services easily accessible to customers and building a robust presence. They followed some techniques to make profits.

  • Through advertisements: By offering advertisement policies to the restaurants, through advertisements, earning profits over 70% is easily achievable. This is by giving restaurants the flexibility to get banners on the food delivery giant to allow constant growth of online visibility.
  • Through subscriptions: Using advanced tools and software, Zomato can perform user behavior prediction. This comprises analyzing the search pattern of users- the items they search for the most and don’t. Upon receiving this information, restaurant owners create services tailored to those needs. This is after the payment for these aspects is made to Zomato.
  • Commissions: Zomato charges around 20 to 25 percent commissions from the restaurants where customers place orders. This rate being variable, between 5 to 7%, has a beneficial role in allowing the food delivery giant to earn considerable revenues.

Through all these methods, it has become possible for Zomato to earn a considerable amount of revenue and profits. It has been a source of inspiration for new food delivery startups. They have gotten encouragement to use Zomato clone app to build a successful food delivery empire.

Read about the solution in the lines below to understand its beneficial role in transforming the way of providing food delivery services.

All About Zomato Clone App

For entrepreneurs who want to build a firm footing in the world of food delivery services, the Zomato clone app is the solution that makes this achievable. Customizable and packed with the best set of features within. It allows the food delivery startup to modify the app based on the changing needs of their venture and provide unique food delivery experiences to customers. Built with the Zomato clone script, which is white-labeled, it helps the business to build a successful food delivery empire. This makes it easy for the venture to conveniently handle huge percentages of users and orders.

Wrapping Up

Zomato has given aid in excess to the food delivery business to become profitable and flourishing. Customer outreach being high, a unique business model possession, apart from adherence to revenue-generation techniques has made Zomato a source of inspiration for new food delivery startups. It has given them the strength to adopt the Zomato clone app to expand their business. This is followed by gaining the capability to serve multiple users and their orders.

This is something you as a budding food delivery business owner, should make use of too. Get the solution today from a trusted online food ordering app development company. The end solution will allow you to serve customers better. This ultimately will allow the business to obtain maximum ROI from Day 1!

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