Behind The Most Successful Ecommerce Instagram Profiles




So, you’ve seen the light and know that Instagram is a must-have for promoting your business and connecting with current and potential consumers.

You already know the benefits of having an Instagram presence (over 500 million Instagram accounts exist, with 80% of them following a business). But do you know how to make your profile stand out from the crowd, attract a large number of followers, and generate interest in your brand and its products?

Although making an Instagram profile is quite similar to creating a profile on other social networking platforms (you’ll need a username, profile image, and bio), you should give careful consideration to every aspect of your profile.

Even among social media sites, Instagram stands out as a unique entity that requires special treatment. The Instagram website and desktop client are mostly for viewing content and sending direct messages, while the mobile app is used for managing account settings and posting content. Most of your time spent on marketing will be done on a mobile device, such as when you’re submitting photographs.

If you want to get more followers and engagement to your Instagram stories, you can search for and achieve more reach and visibility. 


1. Pick A Username For Instagram


If you want people who are already familiar with your brand to be able to easily discover you across other platforms and websites, make sure your Instagram name is consistent with the name you use everywhere else online.

One’s Instagram “handle” is their username, which is also their Instagram URL ( One that rhymes with your company name is preferable.

If your desired username already belongs to a business, consider adding a descriptive suffix (such as “official,” “wear,” “visual,” etc.) to create a new one. Be sure to keep your brand’s name at the beginning of your username so that it will come up first when people search for your brand.


2. Name Of Your Business


When users search for you on Instagram, you’ll see your complete company name alongside your username, which is what you include in the “Name” area of your profile’s bio.

Here, you have greater leeway and room (30 characters/spaces) to make changes or add information: Since Instagram only uses names and usernames as searchable terms, you may incorporate your most valuable search terms directly into your brand name.


3. Make Sure Your Profile Pic Is Perfect


When people search for you on Instagram, they will see your profile image before anything else, including your username.

Since this is the first thing people will see of you, it’s important to put some thought into how you want to be portrayed. The most obvious choice for a company’s profile photo is its logo, but any other instantly identifiable symbol, mascot, or person that symbolizes your brand is fine as well. Don’t use your logo if it has little, unreadable lettering or if it will be cut off entirely.

Bear in mind that Instagram will remove the image’s corners when cropping the image into a circle (110 pixels in diameter) for your profile photo. Since you can pinch and zoom to select exactly which parts of the image you want to fall within the cropped region, you are in charge of the final result.

Make sure the image you use is clear and not grainy; it will be viewed on a mobile device. Because this is Instagram, you should use bold, eye-catching colors to grab people’s attention.


4. Create A Catchy Bio For Instagram


Instagram’s bio area only allows 150 characters; make every word count if you want people to follow you.

Keep it succinct, relevant, and engaging for everyone who might read it. You should not only tell them who you are and why they should follow you but also what sets you apart from the competition.

Add a convincing call to action if you want them to do anything (like participate in a promotion, start a campaign, or enter an Instagram contest).

While Instagram won’t index keywords provided to the bio area, using them can assist site visitors in getting a better sense of who you are and what you stand for. This helps you better target your audience and attracts people who share your interests and beliefs.


5. Hashtags And Emojis


Make up your own hashtag and use it in your bio to add some flair (if that’s the kind of vibe you’re going for with your business). Followers-to-be may find similar Instagram posts by searching for the hashtag, and you can join the conversation by using it yourself.

Include emojis in your bio to make it more entertaining and lively if you believe your target audience would enjoy them. It’s also important to consider your target demographic and the overall tone of your brand.


6. Put A Link To Your Website


The only clickable link on Instagram is your profile, so there’s no use in creating a lot of in-post connections to your site. Although it would be ideal if every picture of a product you posted on social media linked back to its respective product page or promotion page on your website, this is unfortunately not possible.

You may insert UTM tracking tags into the URL to see how many people visited your site on Instagram. Then, shorten the link using a service like and add descriptive text to help visitors know where it links.

Given that Instagram is mostly utilized on mobile devices, it is imperative that the landing page of the link be entirely mobile optimized. 

For those who have upgraded to an Instagram Business account, direct messaging and phone number/email address fields are now available from within your profile. If your business is location-based, you may want to include a “click to email,” “click to call,” and/or “click to get directions” button. This, like many other Instagram settings, is strictly mobile app-only.

With this function, Instagram users can easily reach out to you for questions, concerns, and customer care without ever leaving the app.


7. Use Attractive Grid


The Instagram grid displays all of a user’s posts in a single view, with the most recent images displayed at the top (from the left). When checking out a new Instagram profile for the first time, most users will scroll across the top section of the grid to get a sense of the user and their interests.

All the best Instagrammers, whether businesses or people, stick to the same aesthetic across their feed. You should always have a plan for how you want your brand’s personality to come across in your Instagram images.

Images with plenty of vivid colors and excellent resolution tend to do well on Instagram. Make sure your items appear fantastic in any promotional images you take. Images of actual individuals using or modeling your items in natural settings or against aesthetically pleasing backdrops are effective marketing tools.

You don’t have to update Instagram numerous times a day, so long as the stuff you do provide is worth your followers’ time. Consider publishing when you know you’ll reach the most audience.


8. Marketing On Instagram As An Online Store


Remember that pictures are always more significant than any text or copy when promoting your company on Instagram. On this site, a picture is worth a thousand words, and people prefer to express themselves via the use of emojis and hashtags rather than lengthy descriptions.

Create the most visually appealing Instagram profile you can, and only post high-quality images that do justice to your company and its products. Shopify also supports Instagram applications, giving you a wide variety of creative possibilities for promoting and selling your items on the photo-sharing platform.

Use the social features of the site to communicate with your audience through comments and private messages. Create your own hashtags to promote interaction with your followers, and switch up your profile’s appearance sometimes to avoid looking stale.


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