B2B Research Agency – Bespoke Market Research – FOTP Research

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B2B research agency, FOTP Research is known for Business to Business bespoke market research with expertise in gathering feedback from key stakeholder groups, and in particular Customers, Employees and Suppliers.

Finger on the Pulse Research (FOTP) is a B2B research agency that specialise in gathering feedback from key stakeholder groups, in particular, Customers, Suppliers and Employees,by developing and conducting bespoke market research surveys.

These three stakeholder groups are fundamental to the success of any business, yet how often do companies obtain feedback from them, to understand their perceptions of your business, in particular what you do well and what you could improve.

Whether during “normal” times or times of crisis, timely, objective and actionable insights generated through research projects enable businesses to maintain a competitive edge and keep close to the needs of their key stakeholders.

As a key Stakeholder Group, your Customers generate the revenue that drives your business forward. To do this successfully, it’s vital to understand and take into account the views/feedback of your customers when making commercial decisions and developing future strategy. Conscious of the maxim that ‘you shouldn’t mark your own homework’, engaging FOTP Research, a specialist B2B research company, as an independent third party to work with you, is the best way forward.

We will work with you to:

  • Understand your requirements
  • Develop the survey
  • Conduct the customer satisfaction research
  • Analyse the data and
  • Present the insights

Step 1: Scoping the target respondents and understanding your business

We hold initial meetings with our clients to achieve the following:

  • Clarify research requirements and potential areas to measure
  • Understand current processes and business characteristics
  • Select appropriate customers to gain feedback from
  • Recommend and agree an appropriate sample size
  • Provide a full project schedule to include timelines and deliverables

Step 2: Qualifying the core components of successful relationships with your customers

  • The key drivers of customer relationship performance are identified by conducting a number of in-depth telephone interviews with a sample of your customers
  • The output of these interviews are clearly defined Performance Areas and the individual Performance Attributes that determine your customer relationships

Step 3: Measuring the Pulse of your customer relationships

  • An online survey with a combination of ratings and “open text” boxes is used to gather customer feedback on how they rate your company on the agreed Performance Areas and Attributes
  • The Performance Areas and Attributes measured are those we defined from the earlier qualifying interviews

Step 4: Reporting via scorecard and identifying customer relationship strengths and areas for improvement

Output of results include:

  • A customer relationship health Scorecard
  • A measure of performance for each Performance Area and Attribute
  • Verbatim comments providing further insight into the ratings provided
  • Identified customer relationship strengths and areas for improvement
  • Data analysis and recommendations to help you drive stronger customer relationships

As a key Stakeholder Group, your Suppliers are crucial in enabling you to develop the products/services to better meet your customers’ requirements.  Suppliers can range anywhere from Transactional to Strategic, from Exclusive to Shared and more and more frequently are being considered pivotal to enable a company to deliver its business plans. Given the growing importance of suppliers, it is becoming increasingly relevant to understand their views and gather their feedback. In an increasingly competitive environment, to have strong, positive, collaborative relationships with your key suppliers is becoming a strategic imperative and key competitive advantage. Suppliers often have choices: who they work with, who they invest with, who they chose to develop strategic relationships with. The most successful companies often have the most successful supplier relationships with strong supplier engagement.  But how do you know how successful your supplier relationships are, without some form of measurement.

Conscious of the maxim that ‘you shouldn’t mark your own homework’, engaging FOTP Research, a specialist B2B research company, as an independent third party to work with you, is the best way forward.

We will work with you to:

  • Understand your requirements
  • Develop the survey
  • Conduct the supplier satisfaction research
  • Analyse the data and
  • Present the insights
  • The insights our B2B research generates, enables our clients to:

      • Understand what is important to stakeholders and include it when developing action plans and strategies
      • Have a clear measure of performance, enabling companies to set appropriate goals and strive to meet them

    Some of the clear benefits that our B2B research delivers are:

      • Increased customer loyalty, greater strategic alignment, competitive advantage and increased focus on Customer Centricity.
      • Improved business relationships with suppliers, greater strategic alignment, competitive advantage and a culture of continuous engagement and improvement
      • Improved employee engagement, increased productivity, competitive advantage and a culture of continuous employee engagement
      • The overall HR Pulse Score for the 1st wave is 60.4pts. This represents a relatively solid sentiment amongst nearly 200 HR professionals who supported the survey.When we focus on what’s driving this:
        • More than half of the respondents think their company’s workforce is likely to grow over the coming 12 months, suggesting businesses are feeling more confident as we exit the cycle of lockdowns and restrictions seen over the last 18 months.
        • There is concern about the level of employee turnover, with 1 in 3 suggesting that it is increasing.
        • “Retaining current staff” is seen as the number 1 immediate concern for HR professionals, with employees looking for higher paid jobs and the flexibility to join businesses based further away from their home, as more companies embrace remote working.“Employee Wellbeing and Mental Health” has been identified as the top strategic priority for HR Professionals.  Whilst the results confirm that most companies have got policies/strategies in place to support their colleagues, the increase in remote working makes it harder to identify and manage individual wellbeing.  In addition, having sufficient resources and time available to provide Wellbeing and Mental Health support was another barrier.

          FOTP Research plan to undertake this research every 6 months, to keep track of the pressures/challenges and trends for HR Professionals.

      • Finger on the Pulse Research (FOTP) is a B2B research agency that specialise in gathering feedback from key stakeholder groups, in particular, Customers, Suppliers and Employees, by developing and conducting bespoke market research surveys.These three stakeholder groups are fundamental to the success of any business, yet how often do companies obtain feedback from them, to understand their perceptions of your business, in particular what you do well and what you could improve.

        Whether during “normal” times or times of crisis, timely, objective and actionable insights generated through research projects enable businesses to maintain a competitive edge and keep close to the needs of their key stakeholders.

Click Here: Bespoke Market Research 

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