Music marketing is an absolute necessity if you’re serious about spreading the word about your music and expanding your fan base.
It’s essential. So where do you even begin?
We need to start thinking about how you’re going to promote your music in order to reach the correct audiences, create momentum, and achieve steady development.
Great marketing is all about suspense, compelling storytelling, and gradually gaining traction. Your music and content are simply a small portion of the thousands of items that a single person will see each day.
The digital world is more chaotic than ever. How then will you distinguish yourself from the crowd? Here are the 7 best ways to market your music on YouTube.
1. REWARD YOUR FANS
Fans always like hearing from the band or the vocalist. Make it a practise to give your fans and followers rewards at random. This will demonstrate to them how much you value them and how you go above and beyond for your supporters, making them feel valued.
Sending fans a personalised email, offering them free digital downloads of your albums, organising meet-and-greets with a select group of followers, etc. are all effective ways to thank them.
This tactic will not only help you build a strong fan base, but it will also promote your album and songs through word-of-mouth.
2. USE YOUR CONNECTIONS
Always make sure to maintain a Microsoft Excel document where you can record all of your connections.
When a new album or song is out, you should be able to connect with everyone you know by their names, roles (family, friend, blogger, fan, etc.), and email addresses. Try to keep them informed of any significant developments in your professional life.
As a result, more people will hear about your song since your connections will be able to tell their friends and followers about it. Always be sure to maintain your list up to date. Every new ally you meet, make a note of them and include them in the list.
Finding new admirers is the key to becoming viral. When you work with other musicians, their fan base gets exposed to your own songs as well, immediately and dramatically growing your fan base.
Every time you cooperate with someone, make sure to tag and mention your social media accounts and website. It is the most effective free method of gaining organic followers.
4. USE INSTAGRAM LIVE
Utilizing Instagram Live is a fantastic way to interact with your fans and be really honest with them. Since the video is live, your fans may quickly ask you questions and get to know the “genuine you” without any filters or preconceived notions.
This is a fantastic tool for sharing exciting news, generating excitement about future events, and promoting any new songs or albums.
80 percent of followers would prefer watch a live broadcast than read a blog post or social media update, according to research conducted by LiveStream.com.
5. MAKE AN INSTAGRAM COUNTDOWN
Every time a new song is about to be released, hype up your followers to get them pumped.
Create visual teasers for your followers and frequently post these changes to your story, utilising Instagram’s countdown bar.
Even though you can begin promoting your song up to a month beforehand, it is advised that you wait until 10–14 days before the scheduled release. This technique is currently used by well-known musicians in the industry to energise their followers. They share descriptions, close-ups from their video, and even teases from the song itself!
6. GET YOUR SONG ON A SPOTIFY PLAYLIST
For musicians and artists, Spotify has developed into a potent instrument.
It can help you build a fan base in addition to exposing your song to millions of people on one platform. To achieve this, add your music to a Spotify playlist. And by Spotify playlist, I mean any playlists created by a major label or by Spotify.
You can have your music featured on some of these playlists in a few different ways:
A Spotify for Artists account should be created. This will not only automatically validate you but also give you metrics and alerts everytime your music is added to a playlist.
Share a link to your Spotify account with your followers on social media and your website. This will drive visitors to your Spotify page, which will result in more plays.
This is significant because Spotify selects the songs that appear in playlists based on information such as plays, durations, the number of individuals who have listened to your music, etc. To appear on a playlist, you must be active on Spotify.
You can get in touch with people who run playlists and ask them to include your music to their collection as well.
Additionally, you have the choice to submit your song to Spotify Playlists via your Spotify for Artists account. Just a few requirements must be met before submitting your song:
The song must not be made public.
It must be submitted seven days before the scheduled publication date.
One track only may be submitted.
You must provide details like the genre, mood, and instrumentation.
7. CREATE A PROFESSIONAL-LOOKING VIDEO
For your song, make a professional-looking music video. This will not only give your listeners something to look at while listening to your music, but it may also allow them access to more in-depth information about your song in some circumstances.
It’s not that tough to produce a video that looks professional. All you have to do is set up the proper background, purchase a high-quality microphone and camera, and remember to record your audio first before your video.
Also, don’t forget to optimise your movie for search engines. Use numerous keywords and phrases to increase the likelihood that your movie will appear in search results. The best approach to achieve this is to make a strong video heading that includes the name of the song, album, and singer clearly, as well as a lot of keywords in the description box.
BONUS TIP: KEEP LEARNING AND INVESTING IN YOUR GROWTH
You must continue to learn and develop if you want your music to become popular online. You should always make time to develop yourself because doing so will greatly increase your success. Anyone in the music business you admire has acquired as much knowledge as they can and keeps learning new things to advance. There is no better method to advance your profession as an artist or music producer than to enrol in an online course or to buy a book and make notes on a topic you wish to master.
We at Jony Studios are creating a course based on our collective knowledge of the business and music industries. It will be a brief, comprehensive online course that covers all you need to excel in music production. from generating music to promoting your brand.
Producer Launch – The Ultimate Online Music Production Course is the name of the course.Millions of musicians, owners of home recording studios, and producers will be able to learn what it took me over ten years to learn in a matter of months thanks to this. Additionally, because it will have lifetime access, I will continue to add worthwhile content with the help of everyone taking the course as I continue to develop. This will be a wonderful community where we can all grow together and learn from one another.
Click the “Get Notified” button below or sign up with your email to receive notifications when this course becomes available. When the course launches, everyone on that list will get an unique discount of 50%! It’s time to act right away.
You will advance greatly in your own artistic or business endeavours if you appropriately implement the advice in this guide. Going viral and achieving your personal objectives are undoubtedly attainable, but it will take passion and a “can do” mindset. Every step of the journey, I am here to support you. if you still feel to have youtube marketing service, then there are 10 Best YouTube Promotion Company-2022