5 Surprising Principles of UI/UX Design You Didn’t Know You Needed


There are many principles of good user interface design that can make or break the success of your product. While there’s no one-size-fits-all way to design an effective UI, there are some principles that many successful apps share, and learning about them could help you to improve your current designs and future projects. Here are five principles of great UI design from top companies that you may not know about!


Principle 1: The Golden Ratio


The Golden Ratio is the idea that when you divide a line into two sections. The ratio between the larger and smaller section should be the same as the ratio between the entire line. This is also known to many as Phi or 1.618. It is derived from Pi (3.14). It’s been found in many things like art and architecture for centuries, so it’s not surprising that we now see it in website design as well. It has a lot of benefits too. It can make layouts feel aesthetically pleasing to people with different aesthetic tastes.

For example, an asymmetrical layout can look balanced when paired with elements that are based on this principle. In other words, if one side of your page doesn’t have symmetry, the opposite side can use the Golden Ratio to balance out its asymmetry by creating a relationship that looks pleasing to those who prefer symmetry. Since both pages need some kind of visual balance, this approach could work for designers. To summarize: 1) Keep proportions even and 2) Use Golden Ratio to balance out parts that don’t have symmetry.


Principle 2: Negative Space


Negative space is the space around and between shapes, either in a drawing or in the real world. Negative space can be used to create depth, balance, and perspective in design. For example, if you have a rectangular object on a flat surface that has no negative space surrounding it, it will appear to be floating.

If you put another rectangular object next to the first one but with enough negative spaces for both objects to fit together comfortably, the shape that is not touching the other object will appear more grounded and more three-dimensional than if there was no negative space separating them at all. The same principle applies when designing a website; give your visitors room to breathe by allowing for sufficient spacing between elements on the screen.

The easier it is for someone’s eyes to move from one point of interest to another, the more likely they are going to stay on your site longer.


Principle 3: Contours are Key


Designers often use strokes and shapes to create contours in their designs. This is done to direct a user’s eye movement and to provide a sense of depth in the design. A good way to think about this is with an analogy: if you’re looking through a window from outside into a room, the light would shine more intensely on what’s closer and cast more shadows on what’s farther away.

By using contrasts like these in your design, you can create images that appear three dimensional. The key thing to remember is not only to place objects at different distances in relation to each other. It also make sure there is some difference between them as well so the contrast really stands out. It’s important for designers to consider all of the senses when designing interfaces or websites. They should be as intuitive as possible for users.

The interface should be easy enough for anyone who needs it; no matter where they live or how much money they have. The first step towards accomplishing this is to ensure that the interface doesn’t require reading or high levels of literacy to operate. Keeping things simple goes a long way towards achieving this goal, which brings us back to our principle number one: simplicity. Making the user’s experience as straightforward and intuitive as possible will help them do everything they need without getting lost along the way.


Principle 4: Beware Familiarity Bias


Don’t be fooled by the way you feel about your product; it could be a sign that you’re too attached. Familiarity bias is when we have an increased liking for things simply because they are familiar to us. This is why people often like their own ideas better than those of others, which can lead to unnecessary conflict and disagreement.

Familiarity bias is especially prevalent in cases where we have been working on something for a long time.  For Example, with personal projects or our jobs. It’s important to remember this bias if you notice yourself developing feelings one way or the other about what you’re designing. Seek out feedback from a diverse group of people. They don’t share the same familiarity with your project and see what they think! 

One way to help combat familiarity bias is to create prototypes and get feedback early on. Prototypes give everyone involved in the process a common ground for discussion, no matter how much familiarity each person has with your product.


Principle 5: Visual Anchors

Visual anchors are one of the most important principles in UI and UX design. Visual anchors provide visual cues for users to help them understand where they are, what state their interface is in, and what actions they can take next. Anchors also provide a sense of continuity and predictability that people crave when using software. 

One common anchor is the scroll bar, which can be found on nearly every computer screen in existence. A horizontal scroll bar indicates that a user has scrolled horizontally through the page. Vertical scroll bars indicate a vertical scrolling motion along a page. Sometimes, this comes in tandem with a horizontal scroll bar as well to provide more specific feedback. For example, the image below shows an application with both scroll bars active.

A navigation menu or toolbar can also serve as an anchor point.  It provides contextual information about how a person arrived at the current screen. Whether navigating from left-to-right or top-to-bottom (which should always be avoided).  These menus tell users where they are at all times without ever having to hunt around for it themselves.

The dropdown menu at the top of Gmail shown below illustrates this principle beautifully . Once the cursor hovers over Compose Mail, three options appear: Compose new email, compose draft email, or read recent emails. These three options make up the entire range of possible action for this dropdown menu and all three become highlighted simultaneously once the cursor hovers over Compose Mail.

It’s very clear what option you need to choose after reading these three words thanks to some clever use of color coding (blue = Compose new email).


Final Note


The world is changing and so are the technologies we use to communicate. So it’s not about just designing a website anymore. Designing a website that has an intuitive interface, good navigation, and a clear call to action can help you create the best customer experience possible. There are countless design agencies in Bangalore that offer UI/UX Design services with different approaches and specializations. It all comes down to what you need, who is offering it for the best price, and if they have expertise in your industry or niche market. Hiring an expert for your UI/UX Design project will ensure you get a website or mobile app that works right out of the box.

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